NEW YORK, July 24, 2015 /PR Newswire/ -- PR Newswire is proud to announce that Ken Wincko, SVP of Marketing, has been invited to participate in the CMO Council's North American Advisory Board.
"I'm really excited to join the CMO Council's North American Advisory Board," states Wincko. "This is a great opportunity to work closely with a group of talented and accomplished marketing executives."
The Chief Marketing Officer (CMO) Council North America Advisory Board is comprised of prominent marketing executives and thought leaders from a diverse range of industries and globally-known brands. Acting as a conduit for knowledge exchange between marketers in North America and beyond, these voices serve as an invaluable guidepost as the CMO Council grows and builds new initiatives. The CMO Council is the only global network of executives specifically dedicated to high-level knowledge exchange.
"The world of marketing is fundamentally shifting," states Wincko. "To be effective, marketing leaders need to rethink their go-to-market approach in how they engage buyers and other key stakeholders. At PR Newswire, we focus on addressing the core needs of buyers through a digital marketing framework that creates compelling, consistent buyer interactions across touchpoints. This data-driven approach has enhanced the buyer experience and driven significant incremental growth in our business.
"I look forward to sharing best practices with my colleagues," Wincko continues," and collaborating with them as we identify new approaches to drive increased marketing impact."
Ken Wincko is the Senior Vice President of Marketing at PR Newswire, where he manages the company's global marketing strategy and is a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. He is a frequent speaker at major industry conferences and has been covered in publications such as the Wall Street Journal, Alister & Payne, The Demand Gen Report, Marketing Sherpa, TechTarget, and Destination CRM. Wincko is an advocate for a buyer-centric, progressive marketing approach spanning the customer lifecycle.
In 2015, PR Newswire was nominated for a Marketo Revvie Award for most innovative marketing program, and was named a finalist by the Content Marketing Institute for best content marketing measurement and ROI. PR Newswire (@PRNewswire) has also been named a top 20 brand influencer in public relations and top 80 brand influencer in content marketing*.
*Data compiled by Onalytica, July 2015
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC