SAN FRANCISCO, April 19, 2011 /PRNewswire/ -- Practice Fusion, the leading EHR and healthcare community for small medical practices, announced today the addition of Paul Willard as Vice President of Marketing and Liz Meyerdirk as Senior Director of Business Development. The news of the expanded executive team follows a $23 million Series B round of financing for the Electronic Health Record system, led by Founders Fund earlier this month.
"Practice Fusion is in a sustained period of growth. Expanding the team helps us to continue exceeding the expectations of our users, partners and employees," said Ryan Howard, CEO and founder of Practice Fusion. "Both Paul Willard and Liz Meyerdirk are dynamic leaders with a history of excelling in their fields. They're ideal additions to our company at this stage of success."
Paul Willard joins Practice Fusion as Vice President of Marketing
Liz Meyerdirk joins as Senior Director of Business Development
Launched in 2007, Practice Fusion is the first free, web-based EHR system available to US doctors
The EHR system helps doctors across the country securely chart patient visits, review records, schedule appointments, e-prescribe, order and receive labs, share records with other providers and connect patients to their health data in real time online
Liz Meyerdirk brings more than eight years of experience in the health technology and services sectors. Her background includes corporate strategy, new business development and the execution of strategic and financial transactions. Most recently, she served as Associate Vice President of Corporate Strategy and Business Development for MedeAnalytics, a healthcare analytics software firm, where she focused on sourcing, evaluating and executing acquisitions, strategic alliances and new business opportunities. She also has experience in growth stage venture investing at Technology Crossover Ventures and in healthcare investment banking at Morgan Stanley.
At Practice Fusion, Meyerdirk leads the company's corporate and business development initiatives. She establishes strategic partnerships to generate new healthcare features and opportunities for the 77,000 medical professionals using Practice Fusion's free, web-based EHR.
"Practice Fusion presents a very compelling challenge: not just to serve the small physician market with EHRs, but to drive innovation within the larger healthcare ecosystem. Healthcare has always been my passion, so I jumped at the opportunity to join a team dedicated to better serving the medical community. By delivering tools, services and partnerships to Practice Fusion's medical community, we improve patient care and make doctors' jobs easier," said Meyerdirk.
About Paul Willard:
As Vice President of Marketing, Paul Willard joins Practice Fusion from Coupons.com where he grew the company to a top 100 website with tens of millions of monthly visitors. Willard drove all Coupons.com advertising, branding, user experience, user interface design, graphic design and copy; expanding the company into a major US brand. At Practice Fusion, he manages all user acquisition and marketing initiatives.
With more than a decade's experience building online brands and executing digital marketing campaigns, Willard's previous roles include Vice President, e-Commerce Solution Delivery, Washington Mutual; and Vice President Internet Marketing, Advanta Corp. Willard also worked in engineering and aerodynamics design-focused roles for more than six years at The Boeing Company, acquiring critical skills in data analysis, testing and research, which he now brings to Practice Fusion.
"I've been fortunate to have been a part of several large technology transformations in my career: in personal banking and in coupons for American families. The opportunity to drive that kind of large technology shift for the healthcare sector and 300 million patients, there's nothing more exciting. Practice Fusion uniquely applies technology in a way that can fix healthcare," said Willard.
About Practice Fusion
Practice Fusion provides a free, web-based Electronic Health Record (EHR) system to physicians. With charting, scheduling, e-prescribing, billing, lab integrations, referral letters, unlimited support and a Personal Health Record for patients, Practice Fusion's EHR addresses the complex needs of today's healthcare providers and disrupts the health IT status quo. Practice Fusion is the fastest growing EHR community in the country with more than 77,000 users serving 9.6 million patients. Physicians voted Practice Fusion as the No. 1 EHR in customer satisfaction for primary care in 2011 in Brown-Wilson's Black Book Rankings. For more information about Practice Fusion, please visit practicefusion.com.