Practising Law Institute Announces Release Of New Book Fashion Law and Business: Brands and Retailers

Sep 10, 2013, 11:37 ET from Practising Law Institute

NEW YORK, Sept. 10, 2013 /PRNewswire-USNewswire/ -- Practising Law Institute (PLI) has announced the release of their newest book, Fashion Law and Business: Brands and Retailers authored by Lois F. Herzeca and Howard S. Hogan (partners at Gibson, Dunn & Crutcher LLP), two of America's leading fashion and retail law authorities.


Fashion Law and Business unravels the complexity of the fashion world and provides clear guidance on the wide range of legal and business issues faced by designers, suppliers, manufacturers of apparel, and retailers. A useful tool for industry leaders, investors and entrepreneurs, it is the most practical and comprehensive legal and business guide to issues facing the fashion industry today.

"If you want to be successful in the fashion industry, but haven't had the time to go to law school…I highly recommend Fashion Law and Business," said Fern Mallis, former Executive Director of the Council of Fashion Designers of America and creator of New York Fashion Week. 

In Fashion Law and Business each chapter addresses a particular topic and the related legal issues – ranging from trademarks, licensing, employment agreements and going public, to antitrust, counterfeiting and false advertising.

Specific highlights of this authoritative new book include:

  • The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing.
  • How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting.
  • The contractual relationships and regulatory issues applicable to the design and production of fashion products.
  • The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce
  • The legal issues involved in leasing and licensing brick-and-mortar retail stores, with a focus on the significant contractual terms that should be considered in connection with such real estate transactions.
  • How to deal with labor and employment issues that relate to the fashion industry, including working conditions, wages and hours, child labor, use of independent contractors such as sales representatives, and developments in collective bargaining in the fashion industry.

The one-volume Fashion Law and Business: Brands and Retailers is $185. It is available for purchase on and through Amazon in print and Kindle editions.


"If you want to be successful in the fashion industry, but haven't had the time to go to law school
. . . I highly recommend Fashion Law and Business."

–        Fern Mallis, former Executive Director of the Council of Fashion Designers of America, creator of New York Fashion Week, and fashion industry consultant

"Up until now, starting a business in fashion has been a trial and error process. With this book, Lois Herzeca and Howard Hogan have created a brilliant step-by-step guide to being a successful entrepreneur in fashion. It's the kind of book I wish had been available when I started my company."

–        Jaqui Lividini, Founder and CEO of L&Co.

"Herzeca and Hogan provide an accessible overview of key issues facing any fashion business, with case studies, examples, and sample forms that will help people working at any level of the industry. The multiple layers of intellectual property and advertising law can seem impossibly complex, but Fashion Law and Business clearly sets out each area a business must consider."

–        Rebecca L. Tushnet, Professor of Law, Georgetown University Law Center and author, 43(B)log

"The guidebook we have all been searching for."

–        Shirley Cook, CEO of Proenza Schouler

"Understanding the legal underpinnings of fashion retailing is central to success in this fast-paced and ever-changing industry. Herzeca and Hogan provide a timely and insightful exposition on the intersection of fashion retailing, branding, and law."

–        Dr. Dhruv Grewal, Toyota Chair of Commerce & Electronic Business, Professor of Marketing, Babson College and a past editor of Journal of Retailing

"The rules and laws of branding can vary significantly by industry, and make or break any business's success. Herzeca and Hogan offer a thorough, practical examination of the important business law issues for the fascinating but challenging world of fashion. The insights and guidelines they provide are indispensable."

–        Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business,
–        Dartmouth College and author, Strategic Brand Management

"This comprehensive treatment of the legal issues involved in an important industry is required reading for anyone interested in understanding the law and business of fashion. It is destined to become the "go-to" reference in its field as well as a model for guides in other areas."

–        Maureen A. O'Rourke, Dean & Professor of Law, Boston University School of  Law

About the Authors

Lois F. Herzeca is a partner in the New York office of Gibson, Dunn & Crutcher LLP and is Co-Chair of Gibson Dunn's Fashion, Retail and Consumer Products Practice Group. Ms. Herzeca specializes in corporate transactions in the luxury, apparel, and retail industries. She was named a "Dealmaker of the Year 2012" by The American Lawyer, is ranked as a leading lawyer by Chambers USA: America's Leading Lawyers for Business, and New York Metro Super Lawyers, and is one of Avenue Magazine's "Top Women Lawyers" in New York City.

Howard S. Hogan is a partner in the Washington, D.C. office of Gibson, Dunn & Crutcher LLP and is Co-Chair of Gibson Dunn's Fashion, Retail and Consumer Products Practice Group. Mr. Hogan focuses on intellectual property litigation and counseling, including trademark, copyright, patent, false advertising, right of publicity, licensing, and trade secret matters. Mr. Hogan represents many luxury brands and other prominent companies in the retail and consumer products space in prosecution and defense of intellectual property infringement actions. Mr. Hogan is listed in Washington, D.C. Super Lawyers.

Herzeca and Hogan provide real time updates on current developments in the fashion industry in their blog

About Practising Law Institute

Practising Law Institute is the oldest and largest continuing legal education organization in the United States, conducting more than 300 seminars and publishing over 100 treatises and answer books annually for practicing attorneys and allied business professionals.

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