Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • Guaranteed Paid Placement
  • SocialBoost
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • SocialBoost
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

PREFERABLI, THE LEADING AI-DRIVEN SOFTWARE COMPANY IN THE WINE AND SPIRITS INDUSTRY, ANNOUNCES GENERATIVE AI CAPABILITY

Preferabli Leads In Sensorial AI

News provided by

Preferabli

Oct 31, 2023, 06:00 ET

Share this article

Share toX

Share this article

Share toX

The Only Software that Connects People with Products on 1:1 Taste Preferences Introduces the Ability to Interact in a Conversational Way 

SYRACUSE, N.Y., Oct. 31, 2023 /PRNewswire/ -- Preferabli, the leading AI-driven product discovery and recommendation software company in the wine and spirits industry, announces Generative Artificial Intelligence (GenAI) capability. In this ground-breaking technical development, Preferabli makes it possible for enterprises to offer their customers truly personalized experiences using natural language – at scale.

Continue Reading

In this initial release, users can enter any wine in the world and Preferabli will respond with other wines that taste like the reference wine, with those taste characteristics that make them slightly different from each other. Users can also ask for food pairing recommendations. The dialogue format makes it possible for Preferabli to answer follow-up questions.

Preferabli announces the Sensorial AI powering the $500 billion wine and spirits industry worldwide

Post this

For its GenAI capability, Preferabli has built upon open-source large language models using its patented form of machine learning. Preferabli has trained its models using its proprietary database, with hundreds of characteristics for millions of products. While Preferabli GenAI capability works across the world's wines, it can be anchored in any inventory.

"At Preferabli, we're imagining a world driven by individual preferences, using machine intelligence with human touch," explains Pam Dillon, co-founder and CEO, Preferabli. "We bring both sides of the brain together in how our software works – applied mathematics and holistic thinking. We provide a strategic advantage for those enterprises who want to deliver truly personalized experiences."

"Our GenAI functionality makes it possible for consumers to voice what they like and have that signal begin a journey of discovery within any retail or hospitality brand. No other platform has our domain expertise or depth of quality data. Our GenAI capability deeply enhances any other platform focused on its customer preferences," says Andrew Sussman, co-founder and CTO, Preferabli.

Dillon continues, "Machine learning in this highly nuanced realm of taste preference marks a new moment in technology. Our software extends the bounds of what human beings can do to create true and lasting relationships in the complex world of wine, beer and spirits. Customers purchase products with a new confidence, enterprises garner uncommon loyalty."

How It Works
All Preferabli functionalities are powered by its proprietary algorithms and database. Preferabli captures individual user signal and develops individual profiles based on that signal and up to 800 characteristics for each product in combination with each other, depending on product complexity. User signal can be in any form including ratings, purchase and search histories.

Why It's Different
Using a novel form of machine learning protected by 11 patents, Preferabli was built by PhDs in physiology and applied mathematics, and the largest group of Masters of Wine and Master Sommeliers in the world. All functionalities use its proprietary database, the most comprehensive in the industry with hundreds of characteristics for millions of products. Omni-channel and scalable by design, Preferabli feels as intuitive as a live expert.

Who Has Experience
Preferabli has already garnered the attention of top grocery and wine and spirit retailers, who recognize its ability to transform their operations and drive profitability. Preferabli merchants are found globally and include notables like The Fresh Market in Greensboro, NC, Harper's Club of Los Angeles, CA, and Wine Owners of London, UK.

"The Fresh Market prides ourselves on the most immersive, in-store shopping experience anywhere anchored in joy, anticipation, discovery and special occasions," said Kevin Miller, CMO, The Fresh Market "Preferabli recreates a brand's in-store shopping experience online through a powerful educational engine that informs, entertains and personalizes responses to each shopper's inquiries. It's like having the world's best wine, beer and spirits expert in the palm of your hand."

According to Christopher Hoel, Founder of Harper's Club, "Working with Preferabli's technology since the very beginning has been nothing less than extraordinary. I feel that some sommeliers believe that AI and the tech surrounding it will potentially replace them while I see Preferabli's functionalities as a major value-add to our exclusive client base.  I firmly believe that Preferabli's patented algorithms are the best and most advanced for the adult beverage space, and for any sensory consumable product."

Nick Martin, Founder of Wine Owners explains, "We've been working with Preferabli for years as they have invested in building an extraordinary database of wine and spirits characterized by an elemental approach that's recording the building blocks of taste." Martin continues, "and now we are beginning to see what that approach is capable of yielding; creating personalized recommendations based on individual preferences – the holy grail of sales because it imbues consumers with the confidence to choose."

About Preferabli℠
Preferabli is the leading AI-driven, B2B2C product discovery and recommendation software for the wine and spirits industry – trusted by specialty and grocery retailers, hospitality and travel, and DTC marketplaces and distribution. Preferabli licenses software that easily integrates into existing systems to help the industry efficiently market and sell to individual preference the way a human expert would – at scale. Preferabli has users in over 70 countries. For more information, please visit https://preferabli.com/

SOURCE Preferabli

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

PREFERABLI ANNOUNCES PARTNERSHIP WITH M&S TO CREATE PERSONALISED EXPERIENCES IN WINE

PREFERABLI ANNOUNCES PARTNERSHIP WITH M&S TO CREATE PERSONALISED EXPERIENCES IN WINE

Preferabli, the leading AI-driven, B2B2C product discovery and recommendation software in wine, spirits and food is excited to announce its...

PREFERABLI ANNOUNCES PARTNERSHIP WITH M&S TO CREATE PERSONALISED EXPERIENCES IN WINE

PREFERABLI ANNOUNCES PARTNERSHIP WITH M&S TO CREATE PERSONALISED EXPERIENCES IN WINE

Preferabli, the leading AI-driven, B2B2C product discovery and recommendation software in wine, spirits and food is excited to announce its...

More Releases From This Source

Explore

Beers, Wines and Spirits

Beers, Wines and Spirits

Beverages

Beverages

Computer Software

Computer Software

Computer Software

Computer Software

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.