Premium Lifestyle Brand OluKai Makes Strategic Investment In melin Luxury Headwear
New Relationship Provides Operating Infrastructure and Growth Capital For Young Brand
ORANGE COUNTY, Calif., Nov. 14, 2016 /PRNewswire/ -- OluKai, today announced its investment in melin, a West Coast premium headwear brand and leader in the luxury and youth culture markets. By partnering with melin, OluKai continues to serve as an incubator for quality-driven consumer product brands.
Founded in 2014, melin brings together luxury and youth culture through a tiered product line that includes Red Label Luxury, White Label Limited and Black Label Lifestyle. melin's designs use exotic materials such as Italian Cashmere, Spanish Nappa Leather, Polished Stingray Leather, Japanese Neoprene, Titanium metal trims and even real 8-point diamonds.
Coveted by an elite fan base consisting of celebrities, musicians and pro athletes; including Super Bowl MVP Von Miller, World Series Champions Addison Russell and Jake Arrieta, and skateboarder Ryan Sheckler, the melin family continues to rapidly grow its cult-like following. Limited availability capsules, such as the recent melin x Team LA edition, celebrating the 50th Anniversary of the Los Angeles Kings, as well as price points exceeding $1,000 add to the influential cache of the melin brand.
The OluKai partnership stems from a real belief in the vision of the melin founders and longtime friends Brian McDonell and Corey Roth, who will remain at the helm of the brand and leverage OluKai's investments of expertise and resources to accelerate the scale of business growth.
"We see similarities between OluKai, our fast-growing lifestyle brand, and melin: both are driven by a resilient commitment to quality and authenticity; both are privileged to serve consumers who expect excellence; and both bring to market a truly disruptive and category creating product line at the top end of their respective markets," said Jim Harris, CEO of OluKai. "We are proud to call Brian and Corey our partners and our friends."
OluKai's investments in melin, as well as eyewear brand Kaenon, reiterates OluKai's ongoing commitment to maximizing the potential of independently owned, lifestyle brands that deliver innovative product concepts through tightly controlled distribution with best in class specialty retailers.
About OluKai
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company's giveback initiatives. Every OluKai sold supports Ama OluKai Foundation's mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.
About melin
Founded in 2013 by two college buddies, Brian McDonell and Corey Roth, melin is a Southern California premium lifestyle brand focused on creating the world's best headwear through luxury materials, unique designs and relentless innovation. The Founders grew up passionate about action sports as well as traditional team sports and believe in working hard, inspiring others and leaving a positive mark on the world. They often speak internally about the company culture having a focus on the "best people, best products, best life." #This Is Earned
MEDIA CONTACT:
Cynthia Patnode: [email protected]
Brody Gordon: [email protected]
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SOURCE OluKai
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