NEW YORK, June 23, 2015 /PRNewswire/ -- You have a tweetable headline, an engaging lede, several pieces of multimedia content and a clear call-to-action--your press release is ready for distribution. But what needs to happen to get that release from your desk to the eyes of the media and your target audiences?
PR Newswire's white paper Press Release Boot Camp: What You Need to Know answers all of the questions PR and marketing professionals could have about the distribution process, ensuring smooth and easy delivery of content. From creating an account, to editing and formatting press release content for the wire, there are many things to do before content can be promoted.
Press Release Boot Camp: What You Need to Know discusses:
- Your pre-release strategy: What your wire service needs to know before they can send your release;
- Basic requirements: What every release needs to include;
- Formatting tips: How to get your release noticed and read by your audience.
This white paper outlines what happens to a release between submission and distribution, and highlights what PR Newswire is doing behind the scenes to aid PR and marketing professionals in promoting their content.
To access and read the white paper, download Press Release Boot Camp: What You Need to Know here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC