Prestolite Performance Announces Modern Muscle X Campaign and Car Giveaway

CLEVELAND, May 3 /PRNewswire/ -- Prestolite Performance, a performance auto parts manufacturer for brands including Mr. Gasket, ACCEL, Hays, Lakewood and Mallory, announces the launch of Modern Muscle X, a sweepstakes that offers the winner a choice of an enhanced 2010 Ford Mustang, Chevrolet Camaro or Dodge Challenger.

The Prestolite Performance team purchased these three automotive icons and is revamping them with Prestolite Performance brand parts. These cars will not only run with enhanced performance, better power and more control, but will serve as a platform for the development of countless new products.

"Modern Muscle X is the first campaign of its kind in company history," said Eric Scheinerman, CEO of Prestolite Performance. "Over the next several months, our Modern Muscle X team is going to be installing and developing industry-leading products to fine tune these vehicles. Not only will we give away an exceptional car, but this campaign will give us the chance to innovate and showcase Prestolite Performance's expertise and leadership position in the performance automotive aftermarket."

To win, participants simply have to go to the Modern Muscle X website, www.modernmusclex.com, and complete an entry form. Participants are eligible to sign up to win beginning June 1, 2010. The website will allow fans to follow along with project updates and test drives of each car by viewing photos and videos of the progress.

The sweepstakes deadline is December 30, 2010. The winner will be chosen in January 2011 on PowerBlockTV (www.powerblocktv.com) available through Spike TV.

After the winner selects their vehicle, the remaining cars will be kept by Prestolite Performance for continued product development.

The Modern Muscle X team, comprised of Prestolite Performance auto experts, has already started installing and developing new products for the cars including Lakewood adjustable toe links and lower trailing arms for the 2010 Camaro. ACCEL silver tip spark plugs have also been added to all three vehicles.

The enhanced adjustable toe links will improve the Camaro's stability by maintaining consistent toe settings and the lower trailing arms will reduce wheel hop by eliminating flex in the rear suspension. The silver tip spark plugs are made from silver, which is the best electrical conductor, to allow for a wider heat range and resistance to fouling. All products are now available for purchase through Prestolite Performance's distribution channels.

New products, including those exclusive to Prestolite Performance's five brands, are being added to the cars throughout the duration of the campaign and will be announced quarterly.

"Everyone here at Prestolite Performance is very excited to see how these cars develop over time and what the Modern Muscle X team can create," said Scheinerman. "The winner of the Modern Muscle X sweepstakes is going to be a very lucky individual."

For more information, including sweepstakes rules and photos of the cars and products, visit www.ModernMuscleX.com.

About Prestolite Performance

Prestolite Performance is a leading designer, manufacturer and distributor of auto racing, performance and appearance products. Prestolite Performance markets its products under well-recognized and respected brands including:

• Mr. Gasket - a manufacturer of high performance gaskets, fasteners and custom accessories.
• ACCEL - a premium line of ignition products including distributors, coils, spark plug wires and ignition systems.
• ACCEL Digital Fuel Injection (DFI) - the leader in electronic fuel injection management systems.
• Hays- leader in high performance clutches for street and track racing
• Lakewood – offering safety and suspension products including SFI approved bellhousings and various racing products.
• Mallory - high quality racing ignition products including coils, distributors, ignition and fuel system products.

SOURCE Prestolite Performance