PRIMA Expands Advisory Board with Top Hospitality Leaders, Accelerating Global Growth

MIAMI, Oct. 13, 2025 /PRNewswire/ -- PRIMA (primaapp.com) today announced the addition of six prominent industry figures to its Advisory Board: Dean Tsakanis (Partner, Noble 33), Michael Ridard (Partner, Riviera Dining Group), Bill Spector (Founder, Bill Spector Hospitality), Daniel Solomon (Managing Partner, E11EVEN / 11USA), Doug Osrow (Co-Founder & President, Spotlight.Vegas), and Emi Guerra (Co-Founder, Breakwater Hospitality Group).

"Each of these advisors has built or led world-class hospitality brands. They bring decades of experience spanning global hospitality, nightlife, real estate investment, and brand operations, marking a defining moment in PRIMA's expansion. Their expertise provides deep insight, strategic guidance, and access to top-tier relationships across the industry," said Alex Zhardanovsky, Founder of PRIMA.

From Las Vegas to London and Miami to Madrid, PRIMA's growing network connects high-end venues, concierges, and guests through a seamless platform that optimizes bookings and maximizes revenue. Since launching in Miami with just 25 venues, PRIMA has expanded to over 90 of the city's top restaurants and nightlife destinations, demonstrating the market's demand for smarter, more transparent solutions.

Dean Tsakanis, Partner at Noble 33, said, "PRIMA is creating an intelligence and profit layer for hospitality. With the right technology and partnerships, we can fill seats, streamline operations, and elevate the guest experience worldwide." Noble 33's portfolio, including Toca Madera and Casa Madera, represents the kind of luxury brands that align with PRIMA's mission to modernize the hospitality ecosystem.

Michael Ridard, Partner at Riviera Dining Group, added, "Hospitality thrives on trust and relationships. With this board, PRIMA gains both, and that's what drives true adoption." Ridard's experience building renowned concepts such as Mila and Ava helps PRIMA tailor its tools for restaurateurs and hospitality leaders at scale.

Bill Spector, a pioneer of Miami's hospitality scene, said, "The speed of PRIMA's growth in Miami proves that the model works. Our goal is to replicate that success globally." Spector's reputation and local network have been instrumental in PRIMA's traction across the region.

The advisory board also includes Daniel Solomon of E11EVEN, whose operational expertise in large-scale venues ensures PRIMA continues to serve the needs of top operators; Doug Osrow, Co-Founder and President of Spotlight.Vegas, who brings financial and strategic depth to PRIMA's expansion efforts; and Emi Guerra, Co-Founder of Breakwater Hospitality Group, known for curating experiential concepts that define Miami's culture.

As PRIMA continues its global rollout, the company is actively onboarding partners in London and New York, with upcoming expansion to Paris, Madrid, Dubai, Mexico City, Las Vegas, and Chicago. With the right people at the table, PRIMA is building an ecosystem that unites the world's premier venues, streamlines access for guests, and empowers hospitality professionals to grow their businesses more intelligently.

About PRIMA
PRIMA is a next-generation marketplace for the hospitality industry. The platform connects restaurants, hotels, concierges, and guests in a unified system that monetizes premium demand and enhances the guest experience. Following rapid adoption in Miami, PRIMA is expanding globally to become the trusted operating layer for hospitality.

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SOURCE PRIMA