PRIMA Strengthens Leadership: Patrick Venn Named COO, Alex Julian Appointed Director of Strategic Partnerships

MIAMI, Sept. 9, 2025 /PRNewswire/ -- PRIMA today announced two key leadership appointments to accelerate its global growth. Patrick Venn joins as Chief Operating Officer, and Alex Julian, a founding partner, steps into the newly created role of Director of Strategic Partnerships.

Venn previously served as Head of Enterprise at Tock, where he built and led the global enterprise sales team, fueling rapid growth and positioning the company for its acquisition by American Express. He is recognized for scaling hospitality technology platforms and forging partnerships with global brands. "PRIMA is poised for explosive growth throughout the globe and I am grateful to work alongside leaders like Patrick as we build out infrastructure to support all of our existing and new partners," said Alex Zhardanovsky, Founder of PRIMA.

Julian, a long-time force behind PRIMA's network, now formalizes his role as Director of Strategic Partnerships. With a career spanning leadership at EMM Group, The Dream Downtown with TAO Group, and consulting for Airbnb's Luxury division, Julian is known for cultivating ultra-luxury partnerships and expanding the reach of world-class hospitality brands including Nobu and Faena.

"Alex has been instrumental in building PRIMA's network since inception, and in his new role will continue to broaden PRIMA's influence throughout the global hospitality market," said Zhardanovsky.

Often referred to as the "velvet hammer" for his discreet yet powerful influence, Julian is a fixture at global cultural events, from Art Basel Miami to Ibiza's summer season and Formula 1 in Miami and Monaco. His presence ensures PRIMA's brand remains deeply embedded in luxury circles worldwide.

PRIMA recently launched in Miami with a curated roster of 70 premier venues. With Venn and Julian expanding leadership, the company is positioned to redefine luxury hospitality through seamless technology, curated access, and high-impact collaborations.

About PRIMA
PRIMA is building an efficient hospitality marketplace by connecting high-value guests, hotels, and premier restaurants through a data-driven platform that enhances access and operator economics. Headquartered in Miami, PRIMA operates across the United States and Europe. Learn more at www.primaapp.com.

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SOURCE PRIMA