PrimeRx Launches First-Ever Real-Time Marketplace Integration in the Dispensing Workflow

UNIONDALE, N.Y., Sept. 29, 2025 /PRNewswire/ -- PrimeRx announced the launch of its real-time pharmaceutical marketplace integration within PrimeRx Enterprise and PrimeRx CLOUD, making it the industry's first pharmacy software platform to embed a competitive drug procurement solution directly into the dispensing workflow. Pharmacies can now compare prices, select cost-effective NDCs, and place purchase orders, all without leaving the PrimeRx system.

PrimeRx Enterprise and PrimeRx CLOUD are award-winning pharmacy management platforms, trusted by thousands of pharmacies nationwide to manage dispensing, inventory, communication, compliance, and reporting. PrimeRx Enterprise offers an on-premise solution for pharmacies that prefer localized control and direct system access, while PrimeRx CLOUD delivers the same robust capabilities through a secure, web-based platform.

Now with this integration, PrimeRx Enterprise and PrimeRx CLOUD users can directly access PrimeRx MARKET, a smart pharmaceutical marketplace featuring more than 40 vetted wholesalers. Access is enabled during key dispensing stages including Rx entry/edit, drug edit/verification, and adjudication.

By embedding PrimeRx MARKET into the core dispensing process, pharmacies can

• Speed up fill times by eliminating system toggling and integrating purchasing into your dispensing workflow.
• Save more than $30,000/month on average in inventory costs with access to 40+ vetted wholesalers.
• Keep staff focused on patients instead of administrative tasks.
• Control costs by automatically shopping for the best price from multiple suppliers.
• Gain price transparency instantly and avoid single-supplier dependency.

The integrated experience is available to all current PrimeRx Enterprise and CLOUD users at no additional cost. The integration removes the operational friction that slows pharmacy teams down. With one-click carts, integrated checkout, and automated cutoff reminders, pharmacies can order entirely within PrimeRx.

"Pharmacies can't afford to wait for policy changes to stabilize the market," said Ketan Mehta, CEO of PrimeRx. "That's why PrimeRx MARKET is so critical—it gives pharmacies the tools to act decisively, lower costs, and protect patient care. Quite simply, controlling your purchases is the fastest way to boost profits and cash flow. Without PrimeRx MARKET, many pharmacies are bleeding cash on every order."

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About PrimeRx

PrimeRx provides advanced pharmacy management solutions designed to optimize operations and enhance patient care.  Trusted by thousands of pharmacies nationwide, PrimeRx remains dedicated to helping independent pharmacies thrive. For more information, visit www.PrimeRx.io.

Media Contact:
Sylvia Mendoza
VP of Marketing, PrimeRx
Phone: (516) 408‑3999 / (866) 495‑3999
Email: [email protected]

SOURCE PrimeRx