Pro Bowl Football Player Sidney Rice Teams up With SPO Medical by Endorsing New Healthy Living Product Line for Children and Adults

NEW YORK, September 7, 2010 /PRNewswire-FirstCall/ -- SPO Medical Inc. (SPOM) and Brewer Sports International (BSI) announced today that they are partnering with the Minnesota Vikings' wide receiver Sidney Rice in support of the new SPO Wellness(TM) line of products that promotes healthy living for children and adults.

The SPO Wellness(TM) line of products includes advanced technological devices that are unique from other products currently available on the market. The world's first monitoring performance wristband, known as the Wellness 10K(TM), is designed for both children and adults and features a display function to continuously measure the number of daily activities against preset recommended goals. SPO has also developed a heart-rate monitor sports watch designed to measure continuous heart-rate without the need to wear a conventional chest strap - a significant and unique practical advantage for the general leisure and wellness market. Both products are currently at an advanced stage of development.

"Various diseases in both adults and children can be related to unhealthy eating habits and lack of exercise," said Mr. Rice. "Approximately 100 million adults and children combined in the U.S. are considered obese and are at risk for serious and chronic diseases. With the new products from SPO, we aim to promote a healthier lifestyle and assist those at risk to reach their wellness goals. I will be using the SPO Wellness(TM) line in my daily activities to complement my recent transition to a healthier diet."

Jack Brewer, chief executive officer of BSI, added, "Sidney's numerous accomplishments during last year's season and his support of healthy living make him an ideal spokesperson for the SPO Wellness(TM) products. We share the same commitment to helping raise awareness of products that can help people pursue a healthier lifestyle. Sidney works extremely hard to be in the best physical shape every day and is a great role model when it comes to demonstrating how to maintain a healthy living."

Sidney Rice currently follows a vegetarian diet and has added an intensive cardiovascular workout to his daily training routine in which he will use the SPO Wellness(TM) products to help maintain his ideal physical condition. He expects that these changes will support his goal to have an even better season this year than last. During the last regular season, Rice had 83 receptions for a total 1,312 yards and was among the top receivers in the National Football League (NFL).

"Both of our SPO Wellness(TM) products are unlike anything else currently on the market," said Michael Braunold, president and chief executive officer of SPO Medical. "The Wellness 10K(TM) is an affordable wristband enabling everyone to increase their daily exercise levels, while our unique heart-rate monitor sports watch includes technology developed by SPO that was previously only found in the medical market. These innovative and exciting consumer products allow for every individual to maintain a healthier lifestyle and can assist those who aim to be in the best physical shape possible - we are proud to be partnering with health advocates such as Sidney Rice from the Minnesota Vikings in our program."

About Sidney Rice

Sidney Rice, age 24, is a Minnesota Vikings wide receiver, No. 18, currently in his fourth season. He had a career-high eight touchdowns during the 2009-2010 season. Sidney was selected to his first NFL Pro Bowl last season and capped his breakout season with Pro Bowl honors. Highlights from last season include tying the NFL playoff record with three touchdown receptions in a divisional playoff game versus Dallas and reaching a career-high 201 yards receiving, the fourth most in the Minnesota Vikings' history, in a game versus Detroit.

About SPO Medical

SPO Medical (SPOM) is a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices to capture life-saving and life-enhancing information within four key markets: medical care; home and remote-care; sports and wellness; and safety and security. Its patented technology uses information gathered from the reflectance of light on the human blood stream, in a noninvasive manner, to monitor key vital signs. The company licenses its technologies to appropriate client corporations for commercialization and distribution. Company Web sites can be viewed at http://www.spowellness.com and http://www.spomedical.com.

About Brewer Sports International

Brewer Sports International (BSI) is one of the world's fastest growing multi-faceted advisory firms with a focus on the business of sports and wellness. Based in New York, with offices in Miami, Los Angeles and Minneapolis, BSI was founded by Jack Brewer, a five-year NFL veteran and former team captain on three NFL teams. Mr. Brewer has a wealth of diverse experience which is exemplified by his track record of success as a Wall Street asset manager. Mr. Brewer is a dynamic and innovative entrepreneur, a devoted philanthropist and the founder of the highly regarded nonprofit organization - JBF Worldwide. Mr. Brewer currently serves as the Chairman of the United Nation's Millennium Development Goals Awards Sports and Entertainment Committee. Under Jack Brewer's leadership, combined with a diverse team of experienced professionals, Brewer Sports International has created an unprecedented portfolio of sports and wellness related businesses, including a registered investment advisory - Brewer Capital Management and an experienced lending company - BSI Secured Lending. Brewer Sports International has also led a variety of successful marketing campaigns. BSI's clients include professional athletes, sports agencies, sports companies, financial services companies, high net worth individuals and entertainers. For more information, visit http://www.brewersports.com.

Forward Looking Statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, market acceptance of our products and new product applications, product performance, size of prospective markets, revenues assessments, success of our restructured operations and plans, our ability to generate fess or raise capital to support our business operations and plan, the sufficiency and availability of working capital, changes in economic conditions generally and in more specifically, the introduction of competing products, changes in our operating strategy or development plans patent protection for our products and technologies, changes in economic conditions generally and in more specifically, in the markets we operate, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "Risk Factors" in Item 1 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2009. We undertake no obligation to revise or update any forward-looking statement for any reason.

    Contacts regarding this release:

    Russo Partners - Public Relations on behalf of SPO Medical and BSI:
    Chantal Beaudry
    [email protected]
    +1-212-845-4272

    SPO Medical Contact:
    Michael Braunold, President and Chief Executive Officer
    [email protected]
    +1-866-991-7766

    Brewer Sports International (BSI) Contact:
    Jesse Meehan, Chief Operations Officer
    [email protected]
    +1-612-349-5273

SOURCE SPO Medical Inc