Product Design Leaders Of The World's Most Disruptive Technology Innovations Star In New Documentary Produced By InVision
"Design Disruptors" highlights the rise of the Product Designer, shows how design has become a key competitive advantage at Airbnb, Dropbox, Facebook, Google, Twitter, Netflix, Pinterest, Spotify, and beyond
SAN FRANCISCO, Sept. 30, 2015 /PRNewswire/ -- InVision today announced its plans to release a feature-length documentary film about how the most important and influential technology companies are using product design to change the world. Premiering in early 2016, a sneak preview trailer of the highly-anticipated film, "Design Disruptors", is available now.
Starring over 15 of the world's most disruptive companies, worth more than one trillion dollars in combined valuation and collectively touching nearly every corner of the globe, "Design Disruptors" explores the common link that has enabled each business to upend their respective industries — the fierce focus on customer-centric product design. The film provides viewers with an intimate look into the processes, perspectives and approaches of the product design and user experience (UX) leaders at the world's foremost technology companies including Airbnb, Coursera, Dropbox, Etsy, Eventbrite, Evernote, Facebook, Google Ventures, HubSpot, MailChimp, Netflix, Pinterest, Salesforce, Spotify, Twitter, Xero, Zendesk and more.
"The impact these companies are having on industries that have remained largely unchanged for a century is astounding. 'Design Disruptors' showcases the incomparable impact design is having on modern businesses, and in turn the world," said Clark Valberg, InVision CEO. "Through exclusive access to some of the most important designers of our time, we'll share the potential of design as a kingmaker. Our goal with the film is to educate millions and change how businesses tackle their hardest problems."
Quotes from the Documentary:
"Over the last five years, there have been several billion dollar companies started by designers. That's a new phenomenon," said Ryan Donahue, VP product design at Zendesk.
"Companies are getting closer to the idea that if you can create an amazing experience, it's going to help improve your business," said Andy Law, product designer at Netflix.
"At its best, design is human. It's not about being pretty or skeuomorphic, it's the connection we have with it," said Jenny Arden, user experience design manager at Airbnb.
Additional images such as movie stills are available here.
About "Design Disruptors"
Premiering early 2016, "Design Disruptors" is a documentary showcasing how product design has become the most powerful competitive advantage for modern businesses, shaking up stale industries and redefining normal. Through a series of interviews with today's design leaders from Airbnb, Facebook, Google Ventures, Netflix, Pinterest, Salesforce, Spotify, Twitter and many more, "Design Disruptors" explores the most creative minds in a generation and how they use design to help people, businesses and society. To view the trailer and be among the first to see the film when released later this year, please visit www.designdisruptors.com. Design Disruptors was produced by InVision and directed by Matt D'Avella.
About InVision
InVision is the world's most powerful product design platform. InVision gives teams the freedom to prototype, review, iterate, project manage, and user test web and mobile products—without a single line of code and all in one place. Founded in 2011 and headquartered in New York City and backed by Accel, FirstMark and others, InVision helps over one million designers at companies like Evernote, Adobe, Twitter, Salesforce unlock the power of design-driven product development. Follow the company on Twitter at @InVisionApp.
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SOURCE InVision
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