Prodx and Homesome Announce Strategic Partnership to Bring Smarter Product Data and AI-Powered Commerce to National and Regional Grocers

The partnership brings Prodx's structured data and attributes along with eCommerce optimization tools like Variations — into the search, personalization, and AI shopping tools Homesome delivers for national and regional grocers.

SPOKANE, Wash., Sept. 15, 2026 /PRNewswire/ -- Prodx, LLC, a product data infrastructure provider for grocery retailers, and Homesome, Inc., which provides digital commerce and shopper engagement technology to grocery retailers, today announced a strategic partnership to help grocers deliver more accurate, personalized, and discoverable digital shopping experiences.

Grocery retailers have increasingly turned to AI-powered tools to improve digital conversion, but those tools are only as effective as the product data underneath them. Under the partnership, grocers on Homesome can draw on Prodx's structured attribute data — including product Variations data alongside ingredients, dietary and lifestyle tags, and other product-level detail — across a retailer's entire catalog, rather than the subset covered by manufacturer content feeds.

"Bolting AI on top of product data that was never built to support it simply isn't effective. This partnership flips that: Homesome's platform gets to work with catalog data that's already clean, complete, and standardized across every category — not just the slice covered by manufacturer feeds. That's the difference between an AI feature that looks good in a demo and one that actually holds up when a shopper is searching for something specific."
— Adam Christmann, CEO, Prodx

Within Homesome, that data feeds search results, category browsing, personalized offers, and the AI shopping assistant shoppers use to ask questions the way they'd ask an employee in the aisle. It also extends past the retailer's own storefront to generative engine optimization, where the quality of a retailer's product data increasingly determines whether its items appear at all when shoppers search through AI assistants and answer engines.

"Good product data is the kind of thing nobody notices until it's missing — and it's exactly the kind of thing national and regional grocers don't have the resources to build in-house at the scale the biggest retailers can. Prodx gives us that foundation across the whole catalog, which makes our search, our offers, and our AI assistant better without our retailers lifting a finger."
— Rahul Chabukswar, Founder & CEO, Homesome, Inc.

The partnership is available immediately to mutual customers, with joint onboarding support for retailers activating structured product data in their Homesome storefronts. Prodx and Homesome plan to expand the integration over time, including deeper alignment between Prodx's catalog data and Homesome's AI shopping assistant and generative engine optimization capabilities. Retailers can learn more at https://prodx.com/ or https://homesome.com/.

About Prodx

Prodx, LLC is a product data infrastructure company serving grocery retailers. Prodx provides catalog standardization, structured attribute data spanning 100,000+ attributes across 10,000+ categories, and a suite of personalization and product experience APIs — including its Variations API — that cover 100% of a retailer's catalog, not just the portion covered by manufacturer content. Prodx works with grocery retailers including Hy-Vee, Wakefern, and Giant Eagle. Learn more at https://prodx.com/.

About Homesome

Homesome, Inc. is a digital commerce and shopper engagement platform serving grocery retailers. Homesome provides first-party web and mobile storefronts, an AI shopping assistant, picking and fulfillment technology, retail media, and integrations that surface a retailer's existing loyalty program, weekly ad, digital coupons, and personalized offers in the digital experience. Homesome works with grocery retailers including Strack & Van Til and K-VA-T's Food City. Learn more at https://homesome.com/.

Media Contacts

Prodx, LLC
Joe Szala
[email protected]

Homesome, Inc.
Blake Bumgardner
[email protected]

Logos, product screenshots, and executive headshots are available on request.

SOURCE Prodx