Professional Tennis Player Ana Ivanovic Becomes The Global Beauty Ambassador For SHISEIDO WetForce Sun Protection

TOKYO, June 29, 2015 /PRNewswire/ -- SHISEIDO Co., Ltd. is pleased to announce that Ana Ivanovic will represent its revolutionary WetForce suncare system, which offers an unmatched world first in sunscreen technology.

A leading figure in women's tennis and the first brand in the world to launch UVA protection in 1986 – the partnership between Ana and SHISEIDO embodies a mutual dedication to expertise and craftsmanship. Bringing to life these shared values, SHISEIDO is proud to work with an equal, a woman who understands the richness of ritual and who continuously strives to find the highest performance level she can, overcoming new challenges and discovering new ways to innovate in her field.

"Ana Ivanovic is known for overcoming the odds on her road to success and for her refreshingly relatable personality," says Yoshiaki Okabe, General Manager and International Brand Director for SHISEIDO's Global Business Division. "With WetForce, SHISEIDO has also overcome substantial odds and has created a new kind of relationship between sunscreen and water. As a company, SHISEIDO exists to help women achieve and protect their own beauty. The partnership between Ana and SHISEIDO symbolizes a mutual dedication to skill, tenacity, innovation, education and reaching for higher levels of performance at every opportunity."

Ana Ivanovic shares her thoughts on becoming the beauty ambassador for SHISEIDO WetForce Sun Protection, stating, "I have always loved the SHISEIDO brand and I am truly honored to become an ambassador and join such a well-respected, technologically pioneering global brand. I hope I can inspire other women toward greater confidence and raise awareness about sun protection and SHISEIDO's unique innovations."

About Ana Ivanovic

Not your regular 27-year-old, former world No. 1 Ana Ivanovic has been travelling the world since she was 12, picking up as many fans as she has air miles. Born in Belgrade, Serbia, in 1987, Ana now resides in Bern, Switzerland. Having turned pro in 2003, the highlight of Ana's career came in 2008 when she won the French Open: two days later she ascended to the summit of the global rankings. She currently ranks 7th in the world and works with the adidas Player Development Program and consultant Mats Merkel.

Not content with simply getting to the top of her sport, Ana enjoys being challenged intellectually; she has studied finance, has a keen interest in psychology and is a modern art lover, citing Mark Rothko and photographer Helmut Newton among her favorite artists. Embodying determination, empowerment and self-confidence, Ana is a modern sports icon for women across the globe and has graced the pages of Vogue, Harper's Bazaar, Vanity Fair and TIME magazine. If she hadn't become a professional tennis player Ana says she would probably be a secret service agent.

Off the court, Ana has been recognized for her philanthropy and humanitarianism: she is a UNICEF National Ambassador for Serbia and recently became an ambassador of the Quercus Biasi Foundation, which helps improve the lives of children living in extreme poverty.

About SHISEIDO WetForce technology

Dedicated to constant innovation and improvement in skincare, SHISEIDO has been actively pursuing a true suncare game-changer: UV protection technology that gains strength when exposed to water or perspiration over time. The result is WetForce. The outcome of recent research and development, SHISEIDO's WetForce sunscreen technology is the first in the world* to interact with the minerals in water and perspiration to create a more uniform veil of protection. A genuine breakthrough for people who enjoy being active outdoors, SHISEIDO WetForce is advanced UV protection that puts water and perspiration on your side. To activate WetForce technology, follow label directions.

*SHISEIDO research using Mintel database as of May 2014

SHISEIDO was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name SHISEIDO has come to represent the world's highest standards of quality. SHISEIDO's global selection of skincare, makeup and fragrance includes a high-performance category for special skincare and a brightening line. SHISEIDO also offers body care, sun care and a skincare line for men. For more information, please visit your local SHISEIDO website.

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SOURCE SHISEIDO