ProfNet Expert Alerts Available on IT Landscape, Data, Pepsi Brand Reputation, More

NEW YORK, April 10, 2017 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• The Healthcare IT Landscape
• The Importance of High-Quality Data
• Will Pepsi's Police Protest Ad Cause Irreparable Damage to Its Brand?
• YouTube Advertisers Boycott

MEDIA JOBS

• Reporter – The Bond Buyer
• Digital Journalist – National Mortgage News
• Capital Markets Reporter – Debtwire

OTHER NEWS & RESOURCES

• Can I Use That Picture? 3 Rules to Ensure Your Blog Isn't Breaking Copyright Rules
• Freelancers: Here's the Quick and Dirty Guide to Getting Your Taxes Done Right
• Blog Profiles: Small Business Blogs

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EXPERT ALERTS:

The Healthcare IT Landscape
Yasir Hussain
Principal
X by 2, LLC
Detroit, Michigan
"If the landscape of a health payer's IT system were compared to a city's buildings and skyscrapers, then system integrations and the flow of data would be analogous to the infrastructure of roads, electrical grid, water system and sewage system of that city—constantly changing. The same is true with the landscape of a health payer's IT system. As healthcare goes through transformations triggered by changing government regulations and the need to curtail rising healthcare costs, the only constant is the changing skyline."
Hussain is also available to discuss IT leadership technology strategies and design and implementation of enterprise class applications. His work has appeared in HIT Leaders & News and InformationWeek, Insurance & Technology.
Integration architecture first for health payers (HIT Leaders & News, March 2016) X by 2's Top IT Website: http://xby2.com/
Media Contact: Audra Wait, [email protected]

The Importance of High-Quality Data
Yunus Burhani
Senior Architect
X by 2, LLC
Detroit, Michigan
"'Know your customers' is the new data mantra for the 21st century. Clean, high-quality customer data gives insurers powerful marketing and service advantages and prevents expensive headaches. A well-conceived data warehouse is a good place to start, but as core insurance systems develop problems over time, data quality issues grow undetected in the data warehouse." 
Burhani has experience in delivering architectures and solutions for large scale enterprise initiatives and data quality across insurance, healthcare, finance and retail industries. His work has appeared in Becker's Health IT & CIO Review and Insurance Networking News.
Website: http://xby2.com/
Media Contact: Audra Wait, [email protected]

Will Pepsi's Police Protest Ad Cause Irreparable Damage to Its Brand?
Ryan McCormick
Reputation Management Specialist
Goldman McCormick PR
A new Pepsi ad featuring fashion model and reality TV star Kendall Jenner participating in a glamorous photo shoot as the streets around her flood with political protestors has sparked a debate on social media. The ad shows Jenner ditching her high-fashion photo shoot to join the masses, and then appearing to bring an end to the protest by sharing a Pepsi with a police officer. When the officer drinks the Pepsi, the crowd erupts in applause. Says McCormick: "In the long term, I don't think this ad will cause irreparable damage to the Pepsi brand. In the short term, Pepsi may see a drop in revenue, depending on how many people take action with their wallets that were offended by this ill-conceived commercial. Pepsi has two major advantages in this situation: One is that the American public has a short-term memory and an even shorter attention span. Pepsi can present a number of positive distractions and spectacles, in the form of new commercials or charitable donations, that will likely make today's crisis be a forgotten footnote a month or a year from now. The second is that Pepsi has a product that is loaded with a highly addictive substance called sugar (a 12-ounce serving of Pepsi contains 41 grams of it). Some people may very upset with Pepsi, but they may not able to walk away from the product that easily if they have a dependency on it. Right now, Pepsi should apologize for upsetting people and then begin writing big checks to organizations that were most offended by their commercial. Pepsi's controversial ad should be lesson for all corporations to never, ever hawk their products using national strife and tragedy as the backdrop."
Contact: [email protected]

YouTube Advertisers Boycott
Robert J. Zafft
Privacy and Technology Attorney, Greensfelder, Hemker & Gale, P.C. (St. Louis)
Business Ethics Teacher, Washington University in St. Louis
"The suspension of their advertising on YouTube by blue-chip brands like PepsiCo, Johnson & Johnson, Walmart and Starbucks due to concern over automated ad placements reflects a maturing of social media and society. Current YouTube technology cannot adequately screen the content, and the brands worry that automated ad placements will pair their brands with content that promotes terrorism, racism, violence, or other messages highly offensive to customers. For a long time, publishers have acted like hotel owners who happily collect rent while turning a blind eye to unsavory or illegal goings on in the rooms they let. Now, the advertisers who foot the bill have begun to say, 'That's no longer good enough.' And it's not just the problem of YouTube owner Google, which has vowed to address the issue. Brand risk will likely move down the food chain, affecting other publishers, ad networks and ad buyers. Social media will likely get faster and more effective at naming and shaming businesses involved."
Zafft is able to discuss the ethics surrounding this matter, as well as a possible solution involving "collaborative filtering," as a collective response to the problem: "Collaborative filtering would assess content by looking at who posts it and who watches it. Collaborative filtering improves with the number of companies and publishers that participate. If top publishers and ad networks wire into the same filtering system, they can say to ad buyers and consumers, 'Our system may not be perfect, but it's the best there is, and we are working hard with others to improve it.' This answer may go a long way to diminishing or defusing brand risk."
Contact: Randy Labuzinski, [email protected]

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Reporter – The Bond Buyer
• Digital Journalist – National Mortgage News
• Capital Markets Reporter – Debtwire

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• CAN I USE THAT PICTURE? 3 RULES TO ENSURE YOUR BLOG ISN'T BREAKING COPYRIGHT RULES. It's among the first things you hear as a blogger: Use photos. People are receptive to images. Pictures also help break up lengthy blocks of text. But if you're new to blogging and just jump over to Google images, you could quickly find yourself in hot water. If you choose to go the free route, it can be difficult to discern the photos free for use and the ones that require attribution. So, before you snag an image off the web, keep these three things in mind: http://prn.to/2oFt5T8
• FREELANCERS: HERE'S THE QUICK AND DIRTY GUIDE TO GETTING YOUR TAXES DONE RIGHT. We're closing in on April 15, folks. If you freelance, there are a lot of ducks you need to get in a row to properly file taxes next week. Here's what you need to know: http://prn.to/2p0vVkK
• BLOG PROFILES: SMALL BUSINESS BLOGS. Each week, PR Newswire's Audience Relations team selects an industry/subject and looks at a handful of sites that do a good job with promoting and contributing to the topic. This week, the team looks at small business blogs: http://prn.to/2plZ7mx

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