ProfNet Experts Available on Brexit Impact, Generational Marketing, More

NEW YORK, July 18, 2016 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area. You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/alertswire.

EXPERT ALERTS

• Impact of Brexit is Anyone's Guess
• Loan Defaults by New Reverse Mortgage Borrowers
• Water Reuse Emerging as Megatrend
• Pokémon Go and Generational Marketing

MEDIA JOBS

• Breaking News Reporter – Press of Atlantic City (NJ)
• Website Producer – KTRK-TV ABC (TX)
• Online Reporter/Producer – Hartford Business Journal (CT)

OTHER NEWS & RESOURCES

• Covering the Republican Convention This Week?
• Breaking Into Writing for Children and Families
• 11 Ways to Captivate Your News Audience With Snapchat Stories

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EXPERT ALERTS:

Impact of Brexit is Anyone's Guess
Jason Obradovich
EVP of Capital Markets
New American Funding
"So what really is the impact of Brexit? The answer is about as definitive as a Fed rate change. At this point, there is only speculation with little fact or ability to predict the future. Brexit could be the start of a large trend of a dismantling of the EU. Lawyers could hold up and stop the Brexit. Fears of the damage Brexit causes globally could be overstated. The impact to Britain could be overstated, or understated. Everything is a possibility at this point. I would expect continued volatility until the picture of reality begins to appear. The impact of Brexit is difficult to determine right now and it could be months before it becomes clear. In the interim, I would focus on the global picture of continued challenges and a FOMC completely uncertain when to increase rates. The economy certainly has not given them reason. In my opinion, we may settle into a lower range in rates than what we saw earlier this year when the 10yr traded between 1.60 and 2.00%. I would call 1.40% the floor with the possibility of moving up to 1.80%. If we hold below 1.40% for a week, then a new range may be established and volatility could really heat up. It's anyone's guess."
Obradovich graduated with a degree in economics from the University of California, San Diego and has become known for his U.S. financial market commentary. He spent 13 years at Countrywide Bank, where he served as portfolio manager. He also ran the Secondary Marketing pricing and trading desks, trading more than $1 trillion in mortgages. Before joining New American Funding in June of 2013, he served as first vice president of secondary marketing at Kinecta Federal Credit Union. His vast experience has spanned some of the most unprecedented market environments providing a noteworthy perspective for his commentary.
Web: www.newamericanfunding.com
Contact: Nicole Johnson, [email protected]

Loan Defaults by New Reverse Mortgage Borrowers
Peter Bell
President and CEO
National Reverse Mortgage Lenders Association
A new Issue Brief from the Center for Retirement Research at Boston College projects a significant decline in loan defaults by new reverse mortgage borrowers. Recent changes to rules regulating Home Equity Conversion Mortgages, which are government insured reverse mortgages backed by the Federal Housing Administration, are projected to reduce the number of new loan defaults by 50 percent. Through data analysis and modeling, the researchers show that a combination of policies implemented in 2013 and 2015 designed to prevent HECM borrowers from missing their property tax and insurance payments should have a positive impact on new borrowers who share similar financial characteristics with those who defaulted on a reverse mortgage prior to the policy changes. Says Bell: "Reverse mortgages work best when loan proceeds are used slowly and as part of a broader financial plan. As an industry, we worked with policymakers to craft reforms that would help more borrowers manage their funds over time. The CRR Brief reaffirms our message that reverse mortgages are a safe financial tool that older homeowners can use to supplement their retirement income."
As a Washington, D.C.-based housing policy analyst and trade association executive, Bell has been actively engaged working with the U.S. Congress, the Department of Housing & Urban Development and the various federal bank regulatory agencies on matters impacting mortgage finance, affordable housing and retirement issues. He is frequently called upon to testify before Congress, as well as provide insight and analysis to congressional staffs and federal agency executives. He is the most often quoted source on reverse mortgage matters in the national press, and is often featured in coverage by the Wall Street Journal, New York Times, CNN, Bloomberg, and major network news reports and newspapers across the country.
ProfNet Profile: http://www.profnetconnect.com/peterbell
Website: www.reversemortgage.org
Contact: Jenny Werwa, [email protected]

Water Reuse Emerging as Megatrend
Snehal Desai
Global Business Director
Dow Water & Process Solutions
"Water reuse as it applies to a circular economy is emerging as a megatrend – it will become the new normal. Companies and municipalities are driven by costs to think closed loops, and the more sophisticated of strategies are integrating sustainability and cost of nature into the bottom line. Solutions such as reusing wastewater, desalinating seawater and creating closed-loop water systems for everything from microelectronics to oil production enables more people overall to have access to safe and clean water – while also improving business."
Desai has been a trusted editorial resource for numerous print, online and broadcast consumer business, sustainability and trade media outlets, providing perspective on critical water-related topics for Bloomberg BusinessWeek (he was profiled in the 2015 "Good Business" issue), GreenBiz.com, Yahoo! Finance, Water Technology, Water Online, and more. He has also been a keynote speaker at innovation and water industry events including IBM Interconnect and the International Water Conference, and has been an active panel participant at VERGE SF, Levi's Symposium on Water and Long Term Value, One Water summit, etc. He also sits on the U.S. Water Alliance board of directors. In his role as global business director, Desai is responsible for developing and implementing the growth strategy for the business and leading the approximately 1,700 employees worldwide. He has more than 25 years of increasing leadership responsibility experience in the sales, marketing and business development of water, plastics, chemicals and renewable materials. Specific topics he can address include, but are not limited to: water scarcity trends and conservation solutions: from commercial and industrial to municipal to residential (including oil and gas, food and beverage, and power industries); cost-effective, sustainable ways for companies and individuals to improve their water footprint; the water future: advancing a circular economy through water reuse; advancing the water-energy nexus; toilet to tap: extreme choice vs. practical reality.
Website: www.dowwaterandprocess.com
Contact: Beth Crisafi, [email protected]

Pokémon Go and Generational Marketing
Gabriel Shaoolian
Founder, VP Digital Services
Blue Fountain Media
"Pokémon Go is a great example of generational marketing. It brings relevant technology to re-market to those who were interested as a kid, as well as marketing to new consumers."
Shaoolian is available to discuss the Pokémon Go mobile app and its popularity among users, along with the marketing and development of the app. Based in New York, he is a contributor to Forbes and a blogger for Huffington Post.
Website: http://www.bluefountainmedia.com/mobile-app-marketing
Contact: Brian Kearney, [email protected]

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Breaking News Reporter – Press of Atlantic City (NJ)
• Website Producer – KTRK-TV ABC (TX)
• Online Reporter/Producer – Hartford Business Journal (CT)

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

• COVERING THE REPUBLICAN CONVENTION THIS WEEK? Whether you're physically in Cleveland or reporting remotely, convention news can be delivered directly to your inbox. As the exclusive press release distributor for both conventions, PR Newswire is distributing speech copy, podium schedules and other convention announcements via the PR Newswire for Journalists media site. More details: http://bit.ly/29P7IYQ  
• BREAKING INTO WRITING FOR CHILDREN AND FAMILIES. Are you interested in writing for kids? In our latest Twitter Q&A, we spoke with Karl Beckstrand, an award-winning author of 15 multicultural books and more than 40 e-book titles. Beckstrand discussed how to find ideas and inspiration, working with illustrators, hiring a publisher vs. self-publishing, marketing your book and more: http://prn.to/29C1UQb
• 11 WAYS TO CAPTIVATE YOUR NEWS AUDIENCE WITH SNAPCHAT STORIES. Snapchat is broadening its appeal beyond its fanatical teen base. The Wall Street Journal reported last week that 14 percent of U.S. smartphone users over age 35 are now on Snapchat. With critical mass achieved and a rapidly growing user base of older millennials and above, mainstream adoption now may be firmly cemented. This is good news for those in the media and blogging world who are looking for new ways to reach these previously untapped demographics – in addition to younger generations. Here are some tips for growing your brand and audience through Snapchat stories: http://bit.ly/29XDfuL

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