ProfNet Experts Available on Business Plans, Cybercrime, Digital Textbooks, More

NEW YORK, Feb. 2, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started: http://bit.ly/findexperts.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EDITOR'S NOTE

• How Do You Use Mobile in Your Reporting?

EXPERT ALERTS

• Don't Get Bogged Down in Writing a Comprehensive Business Plan
• Cybercrime, Crime Mapping, and Foreseeability Analysis of Crime Events and Human Trafficking
• Yahoo's Growth and the Alibaba Spinoff
• Factors Impacting the Digital Textbook Market

MEDIA JOBS

• Reporter – Kodiak Daily Mirror (AK)
• Freelancer – U.S. News & World Report
• Freelancer – Mitu Network
  

OTHER NEWS & RESOURCES

• Q&A Team: How PR Pros and Journalists Can Work Together
• Blog Profiles: Beauty & Style Blogs
• PR Newswire's Media Moves: Feb. 2 Edition

EDITOR'S NOTE:

To better understand how members of the media use mobile devices (phones or tablets) to produce stories, PR Newswire for Journalists is asking users to participate in a quick, eight-question survey. The survey will remain open until Feb. 15: http://bit.ly/prnjmobile

EXPERT ALERTS:

Don't Get Bogged Down in Writing a Comprehensive Business Plan
Sue Ismiel
CEO and Founder
Nad's
"While setting out clear objectives and direction for your business is a good idea, don't get too wrapped up in writing a 50-page business plan document. Instead, develop a simple one-page business plan summary that captures the theme and specifies the three top objectives for each department. Then shift more of your focus and resources on linking your team's three top KPIs to achieving the business plan objectives. Part of running a business is learning to deliver on time, be creative and responsive to external events, and realizing that your plans need to allow for some flexibility. The most detailed business plan means nothing if it is derailed by the slightest change."
Ismiel went from being a housewife who had the desire to solve her daughter's unwanted hair problem to building Nad's, an internationally renowned multimillion-dollar company. She knows firsthand the difficulties women face when starting and running a business while trying to also be a mother. To successfully manage and grow her business to where it is today, Ismiel faced many obstacles and hardships, including emigrating from Syria at the age of 15 and not being able to speak English, being bullied both verbally and physically at school, and dropping out of high school. She underwent an overwhelming amount of personal and professional growth to overcome many obstacles, including lack of support, no formal education, and no financial backing or business skills. She made the first batch of Nad's hair removal gel in her kitchen 23 years ago, and consumers can find the products today in leading retailers in the U.S., including Walgreens and Target. Ismiel can provide expert commentary on a range of business-related topics, including: women in business, entrepreneurial topics, family business, direct marketing, public speaking, networking and management, along with beauty topics such as hair removal and skin care.
ProfNet Profile: http://www.profnetconnect.com/sueismiel
Website: http://www.nads.com
Media Contact: Adrian Falk, [email protected]

Cybercrime, Crime Mapping, and Foreseeability Analysis of Crime Events and Human Trafficking
Michael Bachmann
Associate Professor, Criminal Justice
Texas Christian University
"Information technologies have become ubiquitous, and we all depend on their correct functioning for almost every aspect of our lives. We need to ensure that we retain control over their functioning and integrity, and use them to help address some of our most pressing societal problems."
Bachmann is associate professor of criminal justice, the department's internship director, and the editor-in-chief of The Journal of Technology and Crime. His research spans all facets of the intersection of high technology and the law, ranging from computer hacker subcultures and ethics to the facilitation of crime investigations through geospatial mapping applications.  He is the author of several book chapters and articles on cybercrimes such as Internet piracy, fraud, espionage, malicious code releases, and the use of Internet technology by human trafficking and terrorist organizations. His work has been translated and published for international audiences in four languages.
Bio: http://www.cjp.tcu.edu/see-our-faculty-michael-bachmann.asp
Media Contact: Holly Ellman, [email protected]

Yahoo's Growth and the Alibaba Spinoff
Randy Giusto
Analyst, VP & Practice Leader
Outsell, Inc.
"The heat is on. This Alibaba (spinoff) exposes the fact that Yahoo still is not growing in key areas where it has been investing."
Giusto oversees Outsell's research program in the marketing, media, and analytics space. Core topics within this practice include marketing automation and marketing services tools, and media and analytics platforms from print and broadcast to digital and mobile that address the needs of today's marketers. Giusto and his team can provide insight and expertise on media and advertising trends, disruptive technologies and business models, and emerging tools. He assists clients in their strategic efforts to show how the worlds of B2B and B2C media are converging with the digitization and mobilization of content, and the ability to track exposure in real time.
Website: http://www.outsellinc.com
Media Contact: Derek Beckwith: [email protected]

Factors Impacting the Digital Textbook Market
Kate Worlock
VP & Lead Analyst
Outsell, Inc.
"The key factors we see impacting the digital textbook market and the educational publishing sector as a whole are the increasing speed of the move to digital as efficacy studies and technological advances enable take-up of suitable devices and solutions.
As VP and lead analyst, Worlock leads Outsell's coverage and research of education information solutions in all areas of the education marketplace, including K-12, higher education, professional training, and human capital management. Over the past two years, her reports have delivered market sizing data on sub-segments such as digital textbooks, English Language Teaching (ELT) resources, and big data solutions in education. In addition, she has investigated the value chain for the provision of information-related solutions into education markets and analysed the impact of phenomena such as Massively Open Online Courses (MOOCs), gamification, and open educational resources (OERs). Worlock serves as an executive-level advisor and consultant to Outsell's education-focused clients on issues such as new market entry, product development, and digital growth strategies. In addition, she covers the education and training information segment's financial performance and benchmarks. She has served on the Content Division Board of the Software & Information Industry Association (SIIA) and on the board of the Data Committee of the PPA's Business Media Group (formerly the UK Data Publishers Association, or DPA).
Website: http://www.outsellinc.com
Media Contact: Derek Beckwith: [email protected]

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/

• Reporter – Kodiak Daily Mirror (AK)
• Freelancer – U.S. News & World Report
• Freelancer – Mitu Network

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

• Q&A TEAM: HOW PR PROS AND JOURNALISTS CAN WORK TOGETHER. For this week's Q&A Team, we wanted to tackle the topic of PR-media relationships, so we sat down with Alex Yong, reporter for Small Business Trends and blogger for Techmania411. Yong shared his tips and suggestions for how PR professionals can connect and build better working relationships with him and other journalists: http://prn.to/1D4QFIU
• BLOG PROFILES: BEAUTY AND STYLE BLOGS. As PR Newswire's media relations manager, Christine Cube comes across great blogs that cover a wide variety of topics and interests. Each week, she offers brief profiles of blogs you might not have heard of. This week, she shares reviews of a few beauty and style blogs: http://prn.to/15OZ88Q
• PR NEWSWIRE'S MEDIA MOVES: FEB. 2 EDITION. PR Newswire's weekly audience research newsletter, PR Newswire's Media Moves, is chock-full of media news and job changes. In this week's issue, you'll read updates on Chicago Tribune, Organic Life, Cincinnati Enquirer, NY Daily News, Automotive News, Nylon Magazine, Capital New York, Shape magazine, and more: http://prn.to/1BPvitl

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