ProfNet Experts Available on Customer Loyalty, Marketing Mistakes, Alternative Investments, More

NEW YORK, Dec. 8, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started: http://bit.ly/findexperts.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EDITOR'S NOTE

• How Do You Use Mobile in Your Reporting?

EXPERT ALERTS

• Private Cloud Systems Offer Users More Control
• Goal Pursuit Motivates Shoppers, Fuels Customer Loyalty Programs
• The Most Common Mistakes Made by Marketers
• Feds to Ring in New Workplace Investigations
• Holiday Party Etiquette for Workers, Employers
• Investing in Alternative Investments Inside an IRA

MEDIA JOBS

• Reporter – Passaic Valley Today (NJ)
• Transportation Reporter – The Daily Press (OR)
• Reporter – Dow Jones (NY)

OTHER NEWS & RESOURCES

• Upcoming #ConnectChat: How to Build Work/Life Balance
• Blog Profiles: Retail Blogs
• Giving Thanks: 11 of Our Favorite Blogging Tools

EDITOR'S NOTE:

To better understand how members of the media use mobile devices (phones or tablets) to produce stories, PR Newswire for Journalists is asking users to participate in a quick, eight-question survey. The survey will remain open until Dec. 31: http://bit.ly/prnjmobile

EXPERT ALERTS:

Private Cloud Systems Offer Users More Control
Matthew Rosenthal
President
Mindcore
With the recent large-scale problem in the Microsoft cloud that caused websites to go down around the world, it's more important than ever for companies to make sure their cloud system is secure. One alternative is a private business cloud. Says Rosenthal: "With the public cloud system, if there is an outage, customers are at the will of the service provider; there is nothing any of them can do. With private business clouds, users have more control over it."
ProfNet Profile: http://www.profnetconnect.com/matthewrosenthal
Website: http://www.mind-core.com
Media Contact: Amy Delman, [email protected]

Goal Pursuit Motivates Shoppers, Fuels Customer Loyalty Programs
Anastasiya Pocheptsova
Assistant Professor of Marketing
University of Maryland's Robert H. Smith School of Business
"Consumers' decisions are frequently driven by what might appear as arbitrary numerical markers. A promotion that rewards a consumer for spending X dollars or buying X number of products is processed by the shopper as an implicit goal or reference point suggesting that this an acceptable amount to spend. Normally, retailers place that spending target just shy of consumers' average spending to benefit from the fact that when a person is just shy of reaching its goal, he or she is the most motivated. Of course a 'prize' for reaching the goal that is relevant -- such as $50 in store credit for spending $500 -- helps as well. Thus, consumers not only walk away from the store with more products, but also with a feeling of accomplishment, something that money cannot buy."
Pocheptsova holds a Ph.D. in marketing from the Yale School of Management. Her research explores decision-making and focuses on the influence of goals, emotions and mindsets on consumer choices.
Media Contact: Greg Muraski, [email protected]

The Most Common Mistakes Made by Marketers
David Huehnergarth
Director of Client Engagement
LevLane
"Marketers today need to stop thinking in terms of tactics. Every single marketing program should be considered an 'ecosystem' that is designed to make money by optimizing engagement."
As an adjunct professor at Temple University in Philadelphia for the past five years, Huehnergarth instructs on campaigns in the digital age and brings an unconventional, blunt style of "real life" to the classroom. He is available to discuss digital marketing strategy; digital marketing ecosystems; digital marketing ecosystem audits; ROI-based marketing planning; experiential scripting; and the most common mistakes made by marketers today.
ProfNet Profile: http://www.profnetconnect.com/davidh
Website: http://www.levlane.com

Media Contact: Eric Spector, [email protected]

Feds to Ring in New Workplace Investigations
Micah Prude
Attorney
Thompson & Knight in Dallas
The New Year may bring a new focus by federal investigators on potential wage-and-hour violations, particularly in the oil and gas, construction, and hospitality industries. Backed by a significant increase in budgets and manpower, the Department of Labor has signaled that the agency will increasingly scrutinize employers based on working conditions and the types of workers they hire. Says Prude: "Before the wage-and-hour folks come knocking, employers should ensure all time and payroll records and I-9 forms are organized, intact, and up-to-date. Companies should confirm that all nonexempt employees are accurately recording hours, and that exempt employees actually meet the legal criteria. Labor investigations can result in workplace disruptions, substantial fines and even criminal sanctions, so it's important to remain vigilant and be prepared."
Media Contact: Barry Pound, [email protected]

Holiday Party Etiquette for Workers, Employers
Audrey Mross
Employment Lawyer
Munck Wilson Mandala in Dallas
With the holiday season upon us, employers and workers alike should take heed of the legal perils and career-derailing possibilities that come with excessive merrymaking at the holiday office party. A little planning and communication can prevent potential pitfalls. Says Mross: "Skip the mistletoe and the drinking games. Employers should make it known in advance, by policy and by example, that harassment and substance abuse are not OK at work-related events, including the holiday party. If your holiday parties have had problems in the past, then consider a different type of event that does not revolve around an open bar. At the least, nonalcoholic drinks and food should be provided, and arrangements should be made for alternative transportation, if needed, for someone who's had too much."
Media Contact: Robert Tharp, [email protected]

Investing in Alternative Investments Inside an IRA
Kirk Chisholm
Wealth Manager and Principal
Innovative Advisory Group
"When investors learn that they have the ability to invest in alternative investments inside an IRA, it is an exciting revelation for many of them."
Chisholm is able to discuss the following topics: investing, self-directed IRAs, alternative investments, retirement, financial planning, economics, retirement income, self-directed 401(k)s, options trading, inflation, deflation, and other similar topics. He is based in Lexington, Mass.
Website: http://www.innovativewealth.com
Expert Contact: [email protected]

MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Reporter – Passaic Valley Today (NJ)
• Transportation Reporter – The Daily Press (VA)
• Reporter – Dow Jones (NY)

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

• UPCOMING #CONNECTCHAT: HOW TO ACHIEVE WORK/LIFE BALANCE. It's challenging enough to find a balance between your work life and your professional life without the holidays, but when you add the holidays to the mix, you are forced to find ways to manage everything all at once. Join us for a Twitter Q&A with writer extraordinaire Rachel Weingarten as she shares her tips for on managing your personal and professional obligations during the hectic holiday season. Details here: http://prn.to/1AkYYj4   
• BLOG PROFILES: RETAIL BLOGS. Every week, PR Newswire's media relations manager, Christine Cube, profiles a handful of blogs that do a good job with promoting, contributing and blogging about an industry/subject. This week, she takes a look at a few retail blogs: http://prn.to/1AbWJOQ   
• GIVING THANKS: 11 OF OUR FAVORITE BLOGGING TOOLS: When you run a blog, one of the biggest perks is that you're in charge. You're writer, editor, photographer, videographer, graphic designer, programmer, marketer and more. This also makes blogging one of the biggest challenges, because not many of us start out skilled in those areas. Fortunately, there are many resources and guides to remove the mystery from blogging. Better yet, many of them are free or incredibly inexpensive to use. We asked bloggers from all over PR Newswire to share their favorites: http://bit.ly/1vJHm28
  

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SOURCE ProfNet

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