ProfNet Experts Available on Data Collection, Open Enrollment, Holiday Retail Strategy, More

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

Nov 02, 2015, 16:40 ET from ProfNet

NEW YORK, Nov. 2, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started:


  • Data Collection Increases During the Holidays
  • Open Enrollment Communications Pitfalls

EXPERT ROUNDUP: 2015 Holiday Roundup


  • Entertain This! Editor – USA Today (VA)
  • Education Reporter – Butler Eagle (PA)
  • Assistant Managing Editor – National Journal (DC)
  • Editor/Business Writer – Texarkana Gazette (TX)


  • PR Newswire Media Moves, Nov. 2 Edition
  • Investment Reporting for Corporate and Media Writers
  • ProfNet Success Story: Freelance Writer Leah Ingram


Data Collection Increases During the Holidays
Jim Belosic
"Businesses see an increase in lead generation during the holidays. We've always known the holidays were a vital time for marketing, but these next few months are really key in setting up your business with a strong set of potential clients you can market to during Q1/Q2, when consumers are more spending-conscious than they are right now."
Belosic can discuss creative ways businesses can utilize the holidays to increase sales the rest of the year. ShortStack recently conducted a study on data collection during the holidays.
ProfNet Profile:
Contact: Sara Piccola,

Open Enrollment Communications Pitfalls
Amanda Lannert
"Selecting health plans is boring and complicated for millions of employees, and this causes them to make bad decisions on which plans make the most sense for them and their families. This can cost employees thousands of dollars and their employers millions of dollars."
Lannert is CEO of Jellyvision, producers of ALEX software, which helps 3 million employees across the U.S. make decisions on the right health plan by making the boring and complex process fun and simple.
Contact: Josh Inglis,

EXPERT ROUNDUP: 2015 Holiday Roundup

We recently compiled a roundup of experts who can discuss various issues related to the 2015 holiday season. Below are submissions that are related to business, technology and/or finance. You can read the full roundup here.

Consumer Issues:

Kimberly O'Loughlin
Senior Vice President and General Manager
Philips Home Monitoring
O'Loughlin is able to weigh in on the following holiday and winter topics related to seniors: 1) holiday fraud and scams: Seniors are often the targets of scams and, as we enter the holiday season, seniors and their caregivers need to be especially cautious of scams that target older adults. O'Loughlin can provide practical tips for protecting seniors, and insights to help seniors and their family members understand the risks. 2) Senior holiday and winter safety: With the holidays, there are concerns of travel, colder weather (and ice), and more. O'Loughlin can provide tips on keeping seniors safe -- in their homes and on the go -- during the holiday season.
O'Loughlin is the senior vice president and general manager of Home Monitoring at Philips, a leading Personal Emergency Response Systems (PERS) provider. She is responsible for leading a global business serving seniors and their caregivers with safety, health and connected solutions and services. The company's product portfolio includes Philips Lifeline brand of emergency response services and solutions with leading fall detection capabilities, medication management solutions and a cognitive health service. O'Loughlin joined Philips in April 2014 and has worn many business leadership hats over the past 26 years. She is an influential business leader with responsibility of over 1,000 employees across the United States, Canada, Europe and Japan. Her professional experience includes 26+ years across a variety of business disciplines specializing in customer service, web/internet services, operations, product management, product development, IT, marketing, P/L management, program management and strategy and planning. O'Loughlin was featured in Executive Profile magazine in 2013 and was named on the Top 25 Executive Profiles list. She earned a Bachelor of Science in electrical engineering and computer science from Princeton University, and a master's degree in applied psychology from Steven's Institute of Technology. She served as class president at Princeton, where she currently serves on the Alumni Schools Committee and the Service of Remembrance Committee. In 2012, she was inducted into the Executive Women of New Jersey, a premier organization connecting executive level women while mentoring and supporting others through scholarships and advanced education.
Contact: Michelle Searer,

E-Commerce/Personal Finance:

Scott Kluth
Co-Founder and CEO
Kluth can talk about best practices in saving money while shopping online. According to The National Retail Federation State of Retailing Online, e-commerce in the United States now accounts for more than $304 billion in spending? That's millions of shoppers online searching for billions of dollars of products. However, according to Kluth, most of them are doing it wrong. Kluth is equipped to share and elaborate on such money-saving holiday shopping tips as: always use a coupon code, stack coupon codes whenever possible, comparison shop, aggregate coupons with cashback options, and use caution when purchasing refurbished goods.
Contact: Michael Monahan,

Managing Your Spending During the Holidays
Amit Batabyal
Arthur J. Gosnell Endowed Chair, Professor of Economics
Rochester Institute of Technology
The holidays often are difficult times for people on a budget, but many Americans are still willing to spend a little more in order to make holiday wishes come true. Is there anything we can do to help recover from the holidays financially in 2016? Yes, and a lot of it has to do with planning ahead. Batabyal's tips include sticking to a budget, paying cash when possible, and shopping around for discounts, especially online.
Batabyal holds a bachelor's degree in applied economics and business management from Cornell University, a master's degree in agricultural and applied economics from the University of Minnesota, and his Ph.D. in agriculture and resource economics from the University of California, Berkeley. He has received numerous awards and has written hundreds of journal articles and nine books on economics.
Contact: Greg Livadas,

Retail Strategy:

Mark Harrington
Vice President of Marketing
"Many marketers still spend 80% of their budgets on attracting new customers, despite the fact that an average 80% of a brand's revenue comes from 20% of their existing customers. While attracting new customers is important, it's vital that brands identify their most valuable customers and aim to understand and build upon the ways they are being engaged and engaging with the brand in order to maintain their loyalty and build affinity with similar consumers."
Harrington is available to discuss retail strategies and technology, CRM, loyalty programs, consumer data, brand loyalty, retail promotional strategies, consumer marketing. He is vice president of marketing for Clutch, delivers advanced consumer management solutions, including strategic customer identification, understanding, targeting and engagement to the world's leading brands like Pandora, Harley-Davidson, New Balance and The Body Shop. Harrington's unique expertise spans publishing to payments and education to ecommerce, serving strategic marketing roles with leading corporations like eBay, Citi and Pearson and pioneering startups like, Ecount and Infonautics. He's excelled in Inc 500s to Fortune 500s, been instrumental in landmark exits worth over a half billion dollars and helped catapult an array of pioneering industry solutions.
Contact: Matt Fleischl,



Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

  • Entertain This! Editor – USA Today (VA)
  • Education Reporter – Butler Eagle (PA)
  • Assistant Managing Editor – National Journal (DC)
  • Editor/Business Writer – Texarkana Gazette (TX)



Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • PR NEWSWIRE MEDIA MOVES, NOV. 2 EDITION. In this week's edition of PR Newswire Media Moves, find out who's in and who's out at National Journal, The Guardian, PBS NewsHour, International Business Times, Metro US, The Atlantic, Washington Post, MiBiz, Politico Pro, Maxim, TV Guide and more:
  • INVESTMENT REPORTING FOR CORPORATE AND MEDIA WRITERS. Earlier this month, we hosted a Twitter chat with Susan Weiner, a writer, editor and chartered financial analyst. Weiner discussed ways to get ideas when writing for corporations, what to stay away from, finding a focus for your stories, and more:
  • PROFNET SUCCESS STORY: FREELANCE WRITER LEAH INGRAM. For this month's success story, we caught up with freelancer Leah Ingram, who tells us ProfNet is her "go-to source" for finding sources and information. We asked Leah to tell us a little more about her use of ProfNet: Do you have a ProfNet success story you'd like to share? Let us know and you might see yourself on the Reuters sign in Times Square!


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