ProfNet Experts Available on Digital Marketing, AI, Personal Finance, More

NEW YORK, Sept. 10, 2018 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free. Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• The Shift From Traditional to Digital Marketing
• Using AI to Sell More
• Passion Brings the Cash In
• National Retirement Security Week: 3 Ways You're Underestimating Retirement Costs
• Money and Mindset: Blow Away Blocks to Abundance with 4 Steps

MEDIA JOBS

• Senior Copywriter – Dow Jones Media Group (NY)
• Consultant Editors – The Independent (London / NY / Istanbul / Islamabad)
• Digital Copy Editors – South China Morning Post (Hong Kong)
   

OTHER NEWS & RESOURCES

• On Covering Hispanic News and Community: 10 Influential Journalists to Know Right Now
• Blogger Conferences: Top Events to Attend in September
• Blog Profiles: Zoo Blogs

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EXPERT ALERTS

The Shift From Traditional to Digital Marketing
Gee Leung
Chief Operating Officer
LotLinx
"Dealers have been conscious of the industry's shift from traditional to digital marketing for quite some time, but many have yet to take the necessary steps to fully utilize its power. The key is to implement an optimized budget that strategically uses data to predict when a shopper is most inclined to buy. Artificial intelligence and machine learning are playing an increasingly important role in understanding buyer behavior in a way that maximizes marketing ROI."
Leung oversees the company's accounting, finance, technology, marketing, analytics, platform management, human resources and legal functions. He joined LotLinx in January of 2018 with a laser focus on improving operational efficiency and delivering unparalleled results for automotive dealerships. He has worked with the world's leading tech companies for more than 20 years and now applies that experience to LotLinx's mission to help dealers sell more cars faster with its cutting-edge artificial intelligence platform. Leung works to ensure LotLinx maintains its leadership both in AI-driven marketing and throughout the automotive digital marketing industry. Prior to joining LotLinx, Leung was a partner at AGC Partners, a leading boutique technology investment bank, where he spearheaded marketing technology and digital marketing. He has also held leadership positions at other prominent investment banks including MESA Global, Montgomery & Co., Citigroup and Salomon Brothers. He grew up in California and graduated from the Haas School of Business at the University of California, Berkeley.
Website: https://www.lotlinx.com
Contact: Yvonne Gonzalez, [email protected] 

Using AI to Sell More
Jason Knight
Co-Founder/Vice Chairman
LotLinx
"Dealers are able to leverage artificial intelligence to derive new insights, create greater efficiencies, sell more vehicles and take advantage of new business opportunities that they might not have even known existed. Successful dealers know that higher efficiency means higher profitability which, of course, is the ultimate goal. When used correctly, an AI platform drives down shopper acquisition costs and increases sales."
A Detroit native, Knight's first job in automotive was safety restraint design and testing, using crash-test dummies. He brings decades of executive management experience in automotive, digital, CPG, manufacturing and private equity to the LotLinx team. He has held C-suite positions in multiple companies and has been recognized as an innovator within many industries. He has been featured in publications such as CIO Review, Dealership News, Business Rockstars, DrivingSales, Digital Dealer, and Kain Automotive. Knight attended Stanford University, where he graduated with a Bachelor of Science in Chemical Engineering.
Website: https://www.lotlinx.com
Contact: Yvonne Gonzalez, [email protected] 

Passion Brings the Cash In
Allison Maslan 
CEO, Founder
Pinnacle Global Network
"If your business is only about money, you are going to give up. You must have passion deep inside you. Whereas others might give up at the slightest challenge, you are ready for anything because your passion for what you do is driving you forward."
Maslan is the CEO and founder of Pinnacle Global Network, offering business mentorship and programs to established business owners. She is also the author of two books: Amazon #1 bestseller "Blast Off!: The Surefire Success Plan to Launch Your Dreams into Reality", and her newest book "Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar" (October 2018, Wiley). Maslan also has a video series, "The Scale Blueprint" for Established Companies That Want to Multiply Their Growth.
Online Press Kit: http://allisonmaslan.onlinepresskit247.com
Website: www.AllisonMaslan.com
Contact: Michelle Tennant, [email protected]

National Retirement Security Week: 3 Ways You're Underestimating Retirement Costs 
Pamela Yellen
President 
Bank On Yourself
For National Retirement Security Week coming up on October 21 – 27, Pamela Yellen shares 3 ways people underestimate retirement costs: "People underestimate what their costs of living in retirement will be in three critical ways: 1) Assuming you'll spend less in retirement than while working: The majority of people have never really sat down and calculated what they'll need every month. You need to be comprehensive in listing out all expenses. 2) Underestimating the impact of inflation: We've been the beneficiaries of historically low inflation rates in recent years. It's easy to forget that inflation has been a lot higher over the years. In some years, it's been 10% a year and even higher, but even low rates of inflation eat away at the value of your savings. Inflation averaged 3.22 percent a year from 1913 to 2013, so factor in at least 3% inflation per year — 4% if you want to be on the safe side. 3) Underestimating health care expenses: Out-of-pocket medical expenses in retirement is an area where many people are significantly underestimating their costs." A 65-year-old couple retiring now will need $275,000 to cover out-of-pocket health care costs, according to a study by Fidelity, and that does not include nursing home or home health care. At least 70% of people over age 65 will require long-term care services, and more than 40% will need nursing home care, according to the U.S. Department of Health and Human Services. The typical nursing home stay costs more than $250,000, and Medicare does not cover these expenses.
Yellen is a financial investigator and the author of two New York Times best-selling books, including her latest, "THE BANK ON YOURSELF REVOLUTION: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future." She investigated more than 450 financial strategies seeking an alternative to the risk and volatility of stocks and other investments, which led her to a time-tested, predictable method of growing wealth now used by more than 500,000 Americans. 
Online Press Kit: http://pamelayellen.onlinepresskit247.com
Website: https://www.bankonyourself.com
Contact: Jennifer Thomas, [email protected]

Money and Mindset: Blow Away Blocks to Abundance with 4 Steps
Dr. Bradley Nelson
Holistic Physician and Author
Whether we view our lives as scarce or abundant has a profound effect on the results we achieve. Dr. Nelson shares four steps to blow away those blocks: "1) Recognize that if you have been blocked from success, it has never been because you are incapable or undeserving of it. Rather, it is due to underlying imbalances that can sabotage your efforts. 2) Acknowledge the role of the subconscious mind in achieving the results you want. Conscious focus can only get us so far. What you hold in your subconscious is far more powerful than your conscious will ever be. 3) Discover how your internal programming is causing you to view your life through the lens of scarcity vs. abundance, including identifying imbalances that distort your view and sabotage your results. When your conscious desires and subconscious thoughts are not aligned, it causes confusion — a 'tug of war' dynamic. Internal conflict stops all progress and blocks clarity and passion. 4) 'Edit' your vibration (emotional energy) to make the Law of Attraction work for you. Start by staying conscious of old or inherited thought patterns that are getting in your way. For instance, take five minutes to write down everything you think about money in general and how it applies to you. Keep track of how much time you spend in 'abundance mode' vs. 'scarcity mode' and 'stagnant mode.' Recognize that you have the power to change by taking responsibility for the time you spend, the words you say, the thoughts you experience, and the risks you take."
Dr. Nelson is a holistic Chiropractic Physician, a Medical Intuitive, and one of the world's foremost experts in the emerging fields of Bioenergetic Medicine and Energy Psychology. His bestselling book "The Emotion Code" is helping people all over the world to improve their lives easily and quickly. He has trained thousands of practitioners worldwide to help people overcome unresolved anger, depression, anxiety, loneliness and other negative emotions and the physical symptoms associated with them.
Online Press Kit: http://drbradleynelson.onlinepresskit247.com 
Websites: www.DrBradleyNelson.com and www.EmotionCodeGift.com
Contact: Jennifer Thomas, [email protected]

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MEDIA JOBS

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Senior Copywriter – Dow Jones Media Group (NY)
• Consultant Editors – The Independent (London / NY / Istanbul / Islamabad)
• Digital Copy Editors – South China Morning Post (Hong Kong)

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OTHER NEWS & RESOURCES

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• On Covering Hispanic News and Community: 10 Influential Journalists to Know Right Now. For Hispanic Heritage Month, we're recognizing 10 journalists and their contributions to the Hispanic and Latino American communities: https://prn.to/hispanicinfluencers
          
• Blogger Conferences: Top Events to Attend in September. Bloggers, we've got some conferences that should be on your radar: https://prn.to/septblogconf
             
• Blog Profiles: ZOO Blogs. Each week, we select a topic and handful of blogs that do a great job contributing to the conversation. This week, we look at zoo blogs: https://prn.to/zooblogs 

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