ProfNet Experts Available on Gillette Commercial, Eco-Conscious Vacations, Valentine's Day, More

NEW YORK, Jan. 18, 2019 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free. Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• Gillette Chastises Men in New Commercial Highlighting #MeToo Movement
• Eco-Conscious Vacations
• Valentine's Day: How to Keep Money from Wrecking Your Relationship
• Valentine's Day: Is a Heart Wall Blocking Your Path to Love?
• Sacred Connection: A Simple Truth

MEDIA JOBS

• Senior Video Journalist – Wall Street Journal (NY)
• US Correspondent – South China Morning Post (DC)
• Staff Writer – NREI (NY)

OTHER NEWS & RESOURCES

• There's No Such Thing as an SEO Expert in 2019
• 12 Residencies That Provide Plenty of Space and Inspiration
• Blog Profiles: Biotech Blogs

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EXPERT ALERTS:

Gillette Chastises Men in New Commercial Highlighting #MeToo Movement
Ryan McCormick
Co-Founder
Goldman McCormick PR
Gillette's new ad, "We Believe," encourages men to change their behavior. It directly invokes the #MeToo movement in order to directly confront America's culture of "toxic masculinity." Not everyone is on board with Gillette's message. Hundreds of comments and replies on the Twitter post and YouTube video debuting the ad expressed negative sentiment. Many criticized the tone of the ad, comparing it to a lecture. McCormick, a reputation management expert, says: "From a PR perspective, Gillette's 'shave your toxic masculinity' campaign is probably going to cost them loyal customers regardless of what their intentions were in creating it. This is another example of a corporation seeking to profit and increase brand awareness by tapping into the vein of a social controversy. Gillette, like the NFL or Pepsi, doesn't seem the grasp the concept that a sizeable portion of the American people doesn't want a moral, political, or social lecture or message thrust upon them when they go to a game, take a drink or even shave… Commercials are typically designed to make a person feel good if they chose to use a certain product. If your target demographic is men, why would you do anything to cause them to feel bad, insecure or ashamed? As far as the short- and long-term reputation outlook for Gillette, the fact that their commercial has already become politically polarized is not a positive development. When a crisis/controversy happens, a lot of the anger and emotional reactions occur within the first 48 hours and then tend to subside. If loyal Gillette customers are still tweeting about this commercial in the next few weeks or months, then this outage will start to have long-term damage to Gillette's brand (at least in the U.S.). If corporations, CEOs and individuals feel strongly about a particular cause, they should make sizable donations to these causes -- quietly."
Expert Contact: [email protected]

Eco-Conscious Vacations
Wayne B. Brown
Chairman & CEO
Aggressor Adventures
"The tourism industry can fulfill a guest's wanderlust without expending a country's natural resources. It is our responsibility to be conscious of our eco impact, all while ensuring guests' satisfaction is at the highest level as they enjoy the beauty and wonders of our planet. This way, their experience can be appreciated over and over for generations."
SSI Instructor and Air Force veteran Wayne Brown and his family are passionate adventurers. He was so impressed with the trips they took with the Aggressor Adventures in 2005 and 2006, he decided to make it a more "intimate" relationship and purchased Aggressor from the Haines family in April 2007. Brown is a hands-on owner and is committed to providing personalized, exceptional customer service on every Aggressor adventure. From every department and every location around the world, guests experience first-class service and adventures. Brown also serves on the board of directors for Sea of Change Foundation and Oceans For Youth Foundation. He is an avid photographer and spends much of his time on the many Aggressor destinations. He and his family reside in Augusta, Ga.
Website: https://www.aggressor.com
Contact: Rachel Jimenez, [email protected]

Valentine's Day: How to Keep Money from Wrecking Your Relationship
Pamela Yellen
President
Bank On Yourself
"Since so many couples don't talk openly about money, when money issues do come up, it becomes a sensitive subject and leads to conflict. The solution is to sit down with your partner every month and go over your spending and savings plan. Look at everything you bought during the past month and everything you're thinking of buying soon, and ask yourselves, 'Is this really a need or a want?' Awareness is the key to taking control of your spending habits, and asking questions like this one is very powerful. Even if you don't always agree with your partner's spending habits, you can agree that any purchase over a certain amount, such as $200, will be discussed in advance."
Yellen is a financial investigator and the author of two New York Times best-selling books, including her latest, "The Bank On Yourself Revolution: Fire Your Banker, Bypass Wall Street, and Take Control of Your Own Financial Future." She has investigated more than 450 financial strategies seeking an alternative to the risk and volatility of stocks and other investments, which led her to a time-tested, predictable method of growing wealth now used by more than 500,000 Americans.
Online Press Kit: http://pamelayellen.onlinepresskit247.com
Website: https://www.bankonyourself.com
Contact: Jennifer Thomas, [email protected]

Valentine's Day: Is a Heart Wall Blocking Your Path to Love?
Dr. Bradley Nelson
Holistic Physician and Author
"A Heart Wall is a blockage in the flow of energy around the heart, which can cause physical and emotional symptoms. When our heart is closed to love, it can prevent us from forming new relationships, block us from experiencing love in our current relationships, and leave us feeling isolated and alone."
Dr. Nelson is a holistic chiropractic physician, a medical intuitive, and one of the world's foremost experts in the emerging fields of bioenergetic medicine and energy psychology. His bestselling book, "The Emotion Code," is helping people all over the world to improve their lives easily and quickly. Users of "The Emotion Code" have found freedom from emotional problems such as depression and anxiety, as well as physical problems including fatigue, pain and disease. A key element of "The Emotion Code" is removing emotional energies that have clustered around the heart, interfering with one's ability to find love and success. Dr. Nelson has coined this cluster of emotions the "Heart-Wall," and it has been called "the most important discovery in the history of energy medicine." He has trained thousands of practitioners worldwide to help people overcome unresolved anger, depression, anxiety, loneliness and other negative emotions and the physical symptoms associated with them.
Online Press Kit: http://drbradleynelson.onlinepresskit247.com
Websites: www.DrBradleyNelson.com and www.DiscoverHealing.com
Contact: Jennifer Thomas, [email protected]

Sacred Connection: A Simple Truth
Anita Sanchez, Ph.D.
Author
"We are part of the sacred; everyone is part of the sacred. This doesn't mean that everyone is behaving in a sacred way. It doesn't mean we walk away and allow or accept all the needless suffering and pain in the world. Instead, this simple truth invites us to really experience our oneness whenever we can – even if it's just for a few moments each day, or each year. The more we connect with our oneness, the more our experience of connection begins to grow."
Dr. Sanchez, Aztec and Mexican-American, is a transformational leadership consultant, speaker, coach and author of the international bestselling book, "The Four Sacred Gifts: Indigenous Wisdom for Modern Times," available in paperback, hardcover, e-book, and audiobook from Simon & Schuster. She bridges indigenous teachings with the latest science to inspire and equip women and men to enjoy meaningful, empowered lives and careers. With four decades of experience coaching and training executives and their teams in dozens of Fortune 500 companies, governmental groups and non-governmental agencies, Dr. Sanchez is an established leader in global organizational change initiatives. She is a member of the Transformational Leadership Council with luminaries such as Jack Canfield, Marianne Williamson and John Gray, as well as the Association of Transformational Leaders, the Evolutionary Business Council, and serves on the Boards of the Bioneers organization and the Pachamama Alliance. Dr. Sanchez resides in the mountains outside of Boulder, Colo., with her husband and youngest son.
Online Press Kit: http://anitasanchez.onlinepresskit247.com
Website: www.FourSacredGifts.com
Contact: Contact: Michelle Tennant, [email protected]

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://www.cisionjobs.com/jobs/united-states/  

• Senior Video Journalist – Wall Street Journal (NY)
• US Correspondent – South China Morning Post (DC)
• Staff Writer – NREI (NY)

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• THERE'S NO SUCH THINGS AS AN SEO EXPERT IN 2019. The internet is unfathomably big. According to a Netcraft survey last year, the internet clocks in with more than 1.8 billion websites, containing trillions of individual pages, and it's steadily grown every year since its inception. Getting your message heard online can feel like shouting across a crowded sports stadium. It's little wonder then that search engine optimization has become an art, a science, and an almost-$80-billion industry. But before you start shelling out cash for an SEO expert, you should know what you're paying for -- and what you reasonably can expect to receive in return: https://prn.to/2sscaWW 

• 12 RESIDENCIES THAT PROVIDE PLENTY OF SPACE AND INSPIRATION. If you kept up (and applied to these incredible programs), you might already know about Artcroft in Kentucky or the 50-plus residency programs offered by the National Park Service. Or maybe retreating to the home region of poet Edna St. Vincent Millay in upstate New York or a cottage in Stockholm is more your speed. We've uncovered a new set of a programs that might inspire you to finally push that book -- or other written masterpiece -- out of your head: https://prn.to/2DbH24s 

• BLOG PROFILES: BIOTECH BLOGS. Each week, PR Newswire's Audience Relations team selects an industry/subject and profiles a handful of sites that do a good job with promoting and contributing to the conversation. This week, they look at a few biotech blogs: https://prn.to/2W34nwC 

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