ProfNet Experts Available on Incorporating AI in Business, Personal Development, More

NEW YORK, Sept. 17, 2018 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free. Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• Impact of AI and Machine Learning on Marketing Budgets
• Combining Traditional Project Management and AI
• 89% of Providers: Wearables, Like Apple Watch, Stand to Most Improve Quality, Safety of Elder Care by 2020
• The Power of "You" Language
• Overcoming Superwoman Complex

MEDIA JOBS

• Digital Reporter – Time Out (Dubai)
• SEO Editor – South China Morning Post (Hong Kong)
• Art Director – Barron's (NY)

OTHER NEWS & RESOURCES

• Does your photography need a boost? Here's our list for the best sites to dig in and art up.
• New Rules for Fact Checking: Building Trust and Credibility with Your Audience
• Blog Profiles: Empty Nest Blogs

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EXPERT ALERTS

Impact of AI and Machine Learning on Marketing Budgets
John Gottschalk
Senior Vice President of Client Relationships
LotLinx
"I am in touch with our dealer partners on a daily basis and have seen up close and personal just how impactful AI and machine learning have been on their marketing budgets. Dealerships have always struggled to find the right blend of art and science when it comes to advertising. While the creative side will always be important, science has taken the guesswork out of the constant battle to find buyers."
Gottschalk specializes in managing and developing relationships to create new enterprise strategies and solutions that leverage LotLinx's top Automotive AI Platform for OEMs, dealer groups, dealers, agencies and media companies. He has more than 19 years of automotive retail experience, including serving as the senior vice president of dealer relations for FordDirect, where he was instrumental in expanding their online initiatives. Before that, he spent several years at a family-run Ford dealership in Pittsburgh, where he led the company to a consistent ranking in the Top 20 dealers within the Pittsburgh region year after year. Gottschalk completed an MBA from Duquesne University in Finance.
Website: https://www.lotlinx.com
Contact: Yvonne Gonzalez, [email protected]

Combining Traditional Project Management and AI
Tres Roeder
Founder and President
Roeder Consulting
Cleveland, OH
"In an increasingly fast-moving global economy, many corporations are actively seeking innovative ways to mitigate and manage project risk. Potential benefits to organizations of using a combination of formal project management methodology and AI software include greater cost management, more accurate executive and stakeholder reporting, and improved project value realization."
Roeder is the author of two Amazon best-selling books: A Sixth Sense for Project Management (2011, Author House) and Managing Project Stakeholders (2013, Wiley). Most recently, his firm announced a partnership with Aptage - a cutting-edge provider of AI business products - which merges Aptage's powerful AI forecasting tools with Roeder Consulting's established and recognized project management expertise.
Website: https://www.roederconsulting.com/ 
Contact: [email protected]

89% of Providers: Wearables, Like Apple Watch, Stand to Most Improve Quality, Safety of Elder Care by 2020
David Friend, MD, MBA
Chief Transformation Officer and Managing Director
The BDO Center for Healthcare Excellence & Innovation
"Elder care is in a race against time. To win, providers are focusing their investments in home health -- pressured by government demands to lower healthcare spending and changing consumer expectations about what senior care looks like amid a multiplying aging population. Innovations like wearables and connected devices, which 89% of providers say stand to most improve the quality and safety of elder care by 2020, can help providers win the race to provide senior care more rooted in empathy and centered in the home. Technological innovations like the new Apple Watch, with its wearable heart monitor, have the potential to help providers reach the finish line to sustainable, home-based elder care that's proactive and centered around the consumer. Longer term, we predict that the tech entity that provides the first full-circle health product for the independent senior will lead elder care."
Friend is available to discuss BDO's study (with NEJM Catalyst), which found that by 2020, to prepare for the growth of the aging population, providers will focus their investments in home health -- and technology that supports it. Friend can speak about implications technological advancements like the Apple Watch, with its heart sensor, could have for elder care -- including the quickening of the move to home-based care and improving access to care among seniors in rural areas. Specifically, he can talk about: how such technologies will be crucial to helping healthcare companies provide elder care more rooted in empathy -- and centered in the home vs. the hospital -- especially in rural communities where 20% of the elderly population lives; why such devices will be crucial to helping healthcare organizations capitalize on data to innovate patient care -- and implement more effective population health management strategies.
Study: https://www.bdo.com/insights/industries/healthcare/it%E2%80%99s-time-for-a-candid-conversation-on-elder-care
Bio: https://www.bdo.com/our-people/david-friend
Contact: Katie Perkowski, [email protected]

The Power of "You" Language
Laurie Richards
Organizational Consultant
Laurie Richards
"When you sit in a meeting or listen to a business pitch, think about the first three minutes of it. It's always about the speaker. The person introduces themselves, gives background about their project or their company, and on and on and on — and before you know it, you're mentally making your grocery list, not listening to a word he or she has to say! Instead, a new business pitch needs to start out with language like, 'Imagine your business is such and such,' or 'As a company who's been in business for 42 years, you know that it's not enough to just be good performers; you've got to have the strongest ability to perform task X.' At that point you could even add, 'As a person who's been in business for 25 years myself, I understand that.' It's okay to use the word 'I,' but it should be more of an afterthought, with the entire focus of  your presentation being about the client."
Richards is an accomplished international speaker, strategist, and organizational consultant who works with leaders, executives, entrepreneurs, salespeople, and other professionals to improve communication at every level. Known for her practical, interactive, and entertaining approach, she helps clients strategically plan outcome-based presentations and improve everyday communications to directly affect the bottom line (including new business pitches, state-of-the-organization addresses, sales presentations, and meetings). Richards holds degrees in communication and business management, master's degrees in business management and psychology, and a variety of certifications in micro-expressions and psychological profiling.
Online Press Kit: https://laurierichards.onlinepresskit247.com
Website: www.LaurieRichards.com 
Contact: Klaudia Simon, [email protected]

Overcoming Superwoman Complex
Dr. Tracy Uloma Cooper
Ph.D. Clinical Psychology, author, founder
Uloma Foundation
"Moving away from feeling the obligation to over-function, women begin to accept their humanness and their ability to just BE. With this movement toward health, they can say no to over-functioning and enable themselves, through self-respect, to choose the right opportunities."
Dr. Cooper is an expert and go-to resource for personal empowerment and happiness. With a Ph.D. in clinical psychology specializing in integrative therapy, she feels inspired to offer books, speaking engagements, classes, integrative therapy and coaching to empower individuals to author their own passionate, beautiful life. She is the founder and CEO of the Uloma Foundation — a nonprofit dedicated to vulnerable populations — and author of several books, including the women's healing and empowerment guide Inspired to Greatness: A Feminine Approach to Healing the World and the children's book series, Sophie Star Child.
Online Press Kit: https://tracyulomacooper.onlinepresskit247.com
Website: https://www.ulomafoundation.org
Contact: Michelle Tennant, [email protected]

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MEDIA JOBS

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Digital Reporter – Time Out (Dubai)
• SEO Editor – South China Morning Post (Hong Kong)
• Art Director – Barron's (NY)

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OTHER NEWS & RESOURCES

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• DOES YOUR PHOTOGRAPHY NEED A BOOST? HERE'S OUR LIST FOR THE BEST SITES TO DIG IN AND ART UP. We've got your photography cheat sheet right here: https://prn.to/photosites
• NEW RULES FOR FACT CHECKING: BUILDING TRUST AND CREDIBILITY WITH YOUR AUDIENCE. These tools aim to help build trust with your audience: https://prn.to/factcheck2018
• BLOG PROFILES: EMPTY NEST BLOGS. Each week, we select a topic and handful of blogs that do a great job contributing to the conversation. This week, we look at empty nest blogs: https://prn.to/emptynestblogs 

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