Progresso is Heating it Up

MINNEAPOLIS, Sept. 19, 2013 /PRNewswire/ -- Mealtime continues to get easier, tastier and Progresso® Soup is helping to bring variety to the table with new flavors added to the portfolio. With six new varieties, the entire Progresso ready-to-eat soup line includes more than 80 flavors to meet everyone's taste preferences and diets.

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"Family meals are evolving and they are looking for fast, fulfilling and flavorful dinner inspiration," said Valerie Harb, associate marketing manager, Progresso Soup. "Our consumers are making choices to manage their lives and are looking for inherently healthy meal solutions."

"Many of our consumers are looking for great tasting options for weight management and success without compromise," said Joselynne Fynboh, associate marketing manager, Progresso Soup. "All of our soups achieve that in one way or another, some like creamy soups that are light, others enjoy rich and hearty soups, and then there are those that are choosing heart-healthy soups for their mealtime solutions."

Progresso Light offers delicious flavors that are light on calories
The new creamy flavors are sure to please those looking for lower calorie tasty options without the guilt. Progresso has 40 delicious soups under 100 calories per serving to help manage your weight as part of a healthy lifestyle. Try the new Progresso Light Chicken Corn Chowder with at least 33 percent fewer calories than the leading chicken corn chowder ready-to-eat soup; and Chicken & Cheese Enchilada with at least 33 percent fewer calories and 55 percent less fat than the leading chicken, cheese enchilada flavored ready-to-eat soup. Endorsed by Weight Watchers, all 13 flavors of Progresso Light soups are at 2 PointsPlus® value per serving or below.

"Consumers have loved the creamy light soups as part of their diet and weight management programs," said Fynboh. "They can't believe that they have 100 calories per serving with such a rich flavor, and are happy that they don't have to compromise taste for something less."

Discover three new Rich & Hearty premium Italian flavors
For those looking for a rich, filling taste experience, the new Progresso Rich & Hearty soups are sure to satisfy. Experience the hearty Italian flavors from Progresso—Tomato Florentine with Italian Sausage, Lentil and Andouille Sausage, and Creamy Alfredo with Penne and Chicken. These new culinary crafted soups are made with high quality Italian ingredients and make a delicious meal solution for the entire family.

"The Rich & Hearty soups are a great choice for dinner especially when paired with crusty bread, a tossed salad or your favorite sandwich," said Harb.

Heart Healthy - Bold Soups for the Bold at Heart!
"At Progresso, we understand the importance of heart health in America," said Fynboh. "People who lead a heart healthy lifestyle still deserve to enjoy bold, flavorful foods while striving to achieve their dietary goals. That's one of the reasons our chefs created this line of 10 Heart Healthy soups to preserve great taste while easily fitting into a heart-healthy, balanced diet."

Progresso Heart Healthy soups meet the U.S. Food & Drug Administration (FDA) criteria for a low fat, low saturated fat and low-cholesterol food, as well as the FDA "healthy" criteria for sodium of 480 mg or less per label serving, and contain a good source of a beneficial nutrient

The new line of Heart Healthy soups contains 120 calories or less per serving and features bold flavors to meet everyone's taste preference including; Southwest Style Black Bean & Vegetable, Creamy Tomato with Basil, Homestyle Vegetable Beef, Savory Garden Vegetable, Italian-Style Wedding with Meatballs, Hearty Minestrone, Savory Chicken & Wild Rice, Creole Style Chicken Gumbo, Roasted Chicken Noodle and Tomato with Parmesan.

Three of the Progresso Heart Healthy soups – when eaten as part of diet low in saturated fat and cholesterol – can help lower your cholesterol. Those include Tomato with Parmesan, Hearty Minestrone, and Creamy Tomato with Basil.

All Progresso soups are available nationally and have a suggested retail price of $2.69 per 1 LB 2.5 oz-can.

About Progresso Soup
Crafted for taste, Progresso soups are made from authentic recipes using only the highest quality ingredients. Founded as an Italian import company by Vincent Taormina over 100 years ago, Progresso has grown to become the most popular brand of ready-to-serve soup in the United States. Progresso is a member of the family of brands within General Mills (NYSE: GIS), headquartered in Minneapolis, Minnesota, U.S.A. Learn more on www.progresso.com

About WEIGHT WATCHERS
WEIGHT WATCHERS for services and PointsPlus® are the registered trademarks of Weight Watchers International, Inc. and are used under license by General Mills, Inc.

SOURCE Progresso Soup