NEW YORK, June 21, 2012 /PRNewswire/ -- Project Decor (www.projectdecor.com), the design industry's newest and most innovative social home decorating platform, today announced the launch of its "invite-only" beta, providing participants access to more than 50 leading home design and furnishing brands and a seamless, one-stop experience for designing, sharing, and purchasing home furnishings, lighting and accessories.
Project Decor helps users visualize and create their personal design styles, share ideas online directly with friends, and purchase furniture, lighting and accessories from dozens of major brands, all in one place.
Through the use of interactive design boards, users can browse rooms created by leading interior designers, select items they love, upload photographs of their own room or furniture and easily combine them to create their own customized design. Finally, users can purchase any of the selected items directly through Project Decor, enjoying a simplified one-stop source for the newest home furnishings by the industry's leading brands.
Project Decor was developed by entrepreneurs Andy Appelbaum, Cliff Sirlin and Aaron Wallace, who found it challenging to furnish their own homes because the existing process is cumbersome, time consuming and lacking in transparency. They recognized an opportunity to transform the home furnishings space by providing creative and collaborative tools to the consumer while providing manufacturers innovative new channels to connect with buyers.
Project Decor co-founder Andy Appelbaum said, "Project Decor streamlines and improves the home design and furnishing process. With Project Decor, consumers can select and combine items from different brands, see how everything looks together and play with alternative options. They can also share their ideas with family and friends before making a buying decision."
Consumers seeking design assistance can consult with highly experienced Project Decor designers and receive three design board options for $100, which can be credited back with a purchase of $500 or more from Project Decor.
Project Decor offers a diverse selection of products from Ameico, Artecnica, Artspace, Bernhardt Design, Blu Dot, Christopher Farr, Duc Duc, Emeco, Gaia & Gino, Jan Kath, Jonathan Adler, Knoll, Kosta Boda, Mater, Merida, Milk, Nolen Niu, Nurseryworks, Offecct, Orrefors, Richard Schultz, Royal Doulton, Santa & Cole, Sefte Living, Stephanie Odegard Collection, Studio Printworks, Studio Urban, Waterford, Wedgwood, Wastberg, and many more.
Dana Berk, Marketing Director for KnollStudio says: "Knoll brings together the way we work and live. Project Decor offers an intriguing platform to expand our audience for Knoll design."
Project Decor will also provide consumers access to products created exclusively for Project Decor by leading brands, as well as products that were previously only available to the trade. To request an invitation to the beta launch, please visit www.projectdecor.com.
SOURCE Project Decor