Prominent Lineup of Speakers for Annual Marketing Technology Summit Unveiled by Business Marketing Association and the Arizona Technology Council

New "Fire Starter" workshops and expert panels compliment keynote speakers from Cisco Systems and Forrester on August 21; registration now open

Jul 21, 2014, 11:49 ET from Arizona Technology Council

PHOENIX, July 21, 2014 /PRNewswire/ -- Providing business-to-business (B2B) marketing, technology and sales professionals the opportunity to learn about the best practices, latest tools and trends from the industry's leading B2B marketing experts, the Business Marketing Association (BMA) of Phoenix and the Arizona Technology Council today announced an impressive lineup of speakers for the annual Marketing Technology Summit.

The event will be held August 21 in the Grand Ballroom at the Hilton Scottsdale Resort & Villas, 6333 N. Scottsdale Rd., Scottsdale, Arizona 85250 from 12:30 p.m.6:00 p.m. and includes a sponsor expo, cocktail hour and heavy appetizers. The focus of this year's Summit is on tools and tactics for leveraging Big Data to create top-notch marketing and sales content that impacts the top line. Online registration is open now and can be completed by clicking here.

"Part of what makes our conference so special is the networking opportunities during, between and after our sessions," said Steven G. Zylstra, president and CEO, Arizona Technology Council. "The addition of our new "Fire Starter" pre-conference lunch and learn workshops and expanded professional development opportunities give me confidence that we're on our way to another 'can't miss' event."

Keynote speakers are:

  • Laura Ramos, VP and Principal Analyst, CMO Professionals, Forrester
  • Rowan Trollope, SVP and GM, Collaboration Technology Group, Cisco Systems

Speakers and panelists include:
CIO/CMO Panel: 

    • Michael P. Guggemos, CIO, Insight Enterprises
    • Steve Reese, VP/CIO, Information Technology, Phoenix Suns
    • Kevin Myers, Chief Marketing Officer, Swiftpage
    • Kimber Lowe, Vice President, Enterprise Marketing, LifeLock
    • Tim Thomas, CIO, Local Motors

Customer Success Panel:

    • Dan Steinman, Chief Customer Officer, Gainsight
    • Aaron Stead,SVP, Sales and Business Development, Infusionsoft
    • Ruben Rabago, Director of Member Care, WebPT
    • Charlie Treadwell, Director of Social Media, Symantec

Fire Starter Workshops:

  • Scott McAndrew, Chief Strategy Officer, LaneTerrelever
  • The meltmedia Team
    • Anthony Garone, Director of Technology
    • Katie Lockhart, Marketing and Community Specialist
    • Andy Frey, Chief Technical Strategist
    • Ron Barry, Marketing and Product Strategy

"With a packed agenda and an unprecedented lineup of speakers from Arizona and Silicon Valley, the 2014 Summit is heating up to be our biggest and most successful to date," said Scott Salkin, president of BMA Phoenix, and CEO and Founder, IDS Technology Marketing. "We are honored to have some of the top minds in marketing sales and technologies bring their expert perspectives and a fresh look at solving some of the biggest challenges facing the B2B marketers today."

BMA Phoenix and the Arizona Technology Council wishes to thank the 2014 Marketing Technology Summit sponsors:

  • Arizona Commerce Authority
  • Castelazo Content
  • Dell
  • Elevation Marketing
  • IDS Technology Marketing
  • KEO Marketing
  • LaneTerrelever
  • meltmedia
  • Prisma
  • Prism Global Marketing Solutions
  • TechTHiNQ
  • Televerde
  • Tempo Creative
  • Trans-West Network Solutions
  • TSYS
  • UBM Tech

Additional sponsorship opportunities are available now by visiting or by emailing

About the Arizona Technology Council
The Arizona Technology Council is Arizona's premier trade association for science and technology companies.  Recognized as having a diverse professional business community, Council members work towards furthering the advancement of technology in Arizona through leadership, education, legislation and social action. The Arizona Technology Council offers numerous events, educational forums and business conferences that bring together leaders, managers, employees and visionaries to make an impact on the technology industry.  These interactions contribute to the Council's culture of growing member businesses and transforming technology in Arizona. To become a member or to learn more about the Arizona Technology Council, please visit

About the Business Marketing Association (BMA) of Phoenix
The Business Marketing Association of Phoenix is dedicated to providing our members with unparalleled access to industry resources, discourse and education in business-to-business (B2B) marketing, with the primary goal of maximizing expertise and professional growth. To learn more about BMA Phoenix, please visit

For more information please contact:

Media contact:

Organization contacts:

Linda Capcara 

Scott Salkin, BMA Phoenix 

Steve Zylstra  


IDS Technology Marketing 

Arizona Technology Council      

(480) 229 -7090 


(602) 343-8324, x-101    

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SOURCE Arizona Technology Council