Promociones PanaVista Announces New Hire for Business Development
Roberto Siewczynski joins Hispanic marketing firm's Dallas office
DALLAS, Dec. 15, 2011 /PRNewswire/ -- Promociones PanaVista, a leader in Hispanic promotion and shopper marketing, is pleased to announce that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista's business development efforts moving forward.
A leading Hispanic marketing executive, Siewczynski spent the past 18 years working with Fortune 500 brands such as Pepsi, Mountain Dew, Tropicana, Gatorade, Quaker, Kraft, Coors, Bud-Light, Southwest Airlines, Hershey's, Campbell's, Hewlett Packard, Western Union and Reebok to develop effective Hispanic marketing, direct response, digital and advertising programs.
Siewczynski most recently came from Dieste where he was responsible for P&G brands (Duracell, Head & Shoulders, Gillette), Nissan Automotive and Nationwide Insurance. Among his recent accomplishments, he led the team developing Gillette's Hispanic direct response and brand advertising initiative for the launch of Fusion Pro-Glide. He was instrumental in creating Nationwide's highly effective DRTV campaign and spearheaded Nissan's foray into Hispanic social media including their first multicultural geo-location based promotion for the launch of Nissan Juke.
"We couldn't be happier to have Roberto on board," says Christine Nardi Diette, Group President with D.L. Ryan, Promociones PanaVista's parent company. "Roberto brings considerable strategic acumen and experience to our clients, their consumers and key customers within the Hispanic marketplace."
Siewczynski grew up in Peru and Argentina. He obtained his undergraduate degree in marketing from McGill University in Montreal, Canada and his MBA from the University of Texas, McCombs School of Business.
About Promociones PanaVista:
Promociones PanaVista, a division of D.L. Ryan Companies, is a leading Hispanic promotion and shopper marketing agency, assisting brands with culturally relevant programs for the U.S. pan-Hispanic retail environment. Promociones PanaVista offers clients access to Hispanic field marketing teams and proprietary NVista® Hispanic Shopper Tracker studies. With more than 3,900 Hispanic retail stores in its research network, Promociones PanaVista has unique access to shopper opinions and retailer points of view. For more information visit www.promocionespanavista.com.
MEDIA CONTACT:
Lisa Lazarczyk, laz pr
781.646.0667 / [email protected]
OR Cathleen Williamson, 617.435.5505 / [email protected]
SOURCE Promociones PanaVista
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