Propelling MSPs: Charting the Course to Unfettered Growth

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Jun 04, 2025, 06:00 ET

LOUISVILLE, Colo., June 4, 2025 /PRNewswire/ -- JumpCloud Inc. has released the findings of its first report for managed service providers (MSPs). The 2025 MSP Performance Report shows the key traits of high-growth MSPs versus moderate-growth and stable MSPs. MSPs can use this data to boost their revenue growth and gain operational benefits. Drawing on insights from MSPs in the U.S. and the U.K., the report highlights the following approaches:

Most MSPs are growing, but significant booms are rare: The vast majority of MSPs experienced revenue growth, with 89% reporting an increase in 2024 and none reporting a decrease. Yet, only 22% achieved high growth, defined as a revenue increase of over 20%.
High-growth MSPs boldly adopt new technologies and changes: High-growth MSPs share a clear pattern: they adopt new technologies, take risks, and adapt to change easily.
Embracing technological variety is essential for MSP growth: High-growth MSPs embrace the wider tech landscape. They focus on SaaS applications, productivity suites like Microsoft 365 and Google Workspace, and a mix of device operating systems.
Fast-growing MSPs are already actively using artificial intelligence (AI): Seventy-five percent of high-growth MSPs use AI in their internal processes and client services. This shows that adopting AI is key to their success.
Unmanaged complexity is a major barrier to MSP growth: Effectively managing complexity is identified as the primary factor influencing MSP growth. Many growing MSPs are finding ways to reduce complexity. They implement strong security policies, use automation, and adopt dedicated SaaS management solutions.
Growth in MSPs leads to benefits beyond increased revenue: High-growth MSPs enjoy more than just revenue boosts. They also find it easier to hire and keep staff. Their sales and marketing efforts are more effective. Plus, they see better security results.

"We understand that in the fast-paced world of managed services, clarity is key," said Antoine Jebara, co-founder and general manager of MSP business, JumpCloud. "This report cuts through the noise, offering practical, data-backed insights that MSPs can immediately leverage to enhance their service delivery, optimize their operations, and ultimately drive better outcomes for their clients."

For the full report, download the "2025 MSP Performance Report" here. You can also check out our blog post for select findings from the report.

Methodology:

JumpCloud surveyed 300 managed service providers (MSPs) in the U.S. and U.K. The online survey was conducted by Redpoint LLC, from March 6, 2025 to March 20, 2025. The findings from the JumpCloud 2025 MSP Performance Report can be found here.

About JumpCloud

JumpCloud^® delivers a unified identity, device, and access management platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform.