Propensity Appoints Kelly Greenwalt as Vice President of Market Strategy to Help Shape the Future of AI-Powered GTM

Veteran B2B Marketing and Operations leader joins Propensity to bring the voice of the marketer into the company's market strategy, product vision and next generation of go-to-market orchestration

BOSTON, Sept. 9, 2026 /PRNewswire/ -- Propensity, the AI-powered go-to-market platform helping B2B growth teams turn buyer signals into coordinated action, recently announced the appointment of Kelly Greenwalt as Vice President of Market Strategy. Greenwalt brings more than 20 years of experience across B2B marketing, marketing operations, demand generation, digital strategy and marketing technology.

In her new role, Greenwalt will work across Propensity's customers, product organization and go-to-market teams to help define what modern B2B marketers need from the next generation of marketing technology — and translate those needs into Propensity's market strategy and product roadmap.

"Marketing is entering one of the most significant periods of change we've seen in decades," said Sumner Vanderhoof, CEO and Co-Founder of Propensity. "AI is giving teams the opportunity to rethink the technology and processes that connect marketing, sales and the buyer journey. Kelly has spent her career building and operating those systems from the marketer's seat. Her perspective will help ensure we're solving the problems marketers actually face."

Greenwalt joins Propensity after a career spanning marketing leadership and operations roles, most recently at Epicor, where her work included marketing technology, spend management, digital transformation, AI innovation and go-to-market operations. Throughout her career, she has focused on connecting technology, data and processes to improve marketing performance and business outcomes.

Her appointment comes as Propensity expands beyond traditional account-based marketing toward a broader vision for AI-powered go-to-market orchestration, connecting marketing and sales around shared buyer signals and intelligent processes.

"The agentic AI shift creates an incredible opportunity for marketing organizations," said Greenwalt. "We have a chance to rethink the processes marketers have spent years stitching together across teams, technologies and channels. I joined Propensity because I believe we can build something fundamentally better — an intelligent GTM engine that combines AI-powered orchestration with modern, connected processes."

"A big part of my role will be listening to marketers — understanding where they're struggling, where processes break down and where AI can genuinely make their teams better," Greenwalt added. "We can bring those insights directly into Propensity's vision and roadmap and build the future of go-to-market alongside them."

The appointment strengthens Propensity's commitment to making sophisticated B2B marketing and GTM orchestration easier to execute. The company's platform brings together buyer signals, audience creation, campaign execution, engagement intelligence, sales activation and measurement to help revenue teams move from fragmented tactics toward a coordinated GTM system.

About Propensity

Propensity is an AI-powered go-to-market platform built for B2B growth teams. The platform helps organizations identify in-market buyers, build targeted audiences, execute campaigns across channels, connect engagement to contacts and accounts, and give sales teams actionable signals for outreach. By connecting buyer signals, campaign execution, sales activation and measurement, Propensity helps revenue teams turn buyer activity into coordinated action and measurable pipeline.

For more information, visit propensity.com.

Media Contact

Carla Vanderhoof
Propensity
[email protected]
512-415-0121

SOURCE Propensity