Proper Villains Expands Presence In Atlanta

Boutique Ad Agency Opens Its Doors At Ponce City Market

Mar 08, 2016, 09:33 ET from Proper Villains

ATLANTA, March 8, 2016 /PRNewswire/ -- Proper Villains (, a boutique advertising agency delivering fully integrated creative, communications, media, and technology services, announced today that its Atlanta office has moved to the vibrant Ponce City Market. Formerly the iconic Sears, Roebuck campus, Ponce City Market is a revitalized, mixed-use space that is home to gourmet restaurants, shops, residences, offices—and now, Proper Villains.

Among Proper Villain's neighbors will be client City Winery, the live music, local food, and private-label winemaking venue with locations around the country. Building on its success in New York City, Nashville, and Chicago, City Winery will open its doors in Ponce City Market in May. The company has engaged Proper Villains to produce marketing strategies and campaigns that drive interest in City Winery's locally-sourced menus, exceptional in-house wines, terrific live music from national and regional artists, and special events in Atlanta, as the company continues its national expansion.

"When looking for new office space in Atlanta, it was essential to find a location that reflected the core values of the agency—innovation, collaboration, creativity, and an atmosphere that buzzes with new ideas," said Aaron Trubic, Managing Partner of Technology at Proper Villains and head of the Atlanta office. "We found all of that at Ponce City Market, and we are thrilled to be working with and alongside some of the most exciting companies in the city, including those with global profiles like MailChimp, Pinterest, and Twitter."   

Proper Villains offers integrated branding, advertising, PR, technology, and media services—all rooted in strategic thinking that helps clients solve business problems through marketing solutions. The agency works with clients from emerging startups to well-known brands, with client experience that includes Vera Wang, Bang + Olufsen, Luxottica, Gucci, Nordstrom, and Bruno Magli. In addition to the Ponce City Market space in Atlanta, Proper Villains has its headquarters in New York City and an office in downtown Boston.

About Proper Villains
Proper Villains is a boutique-scale, full-service agency for brands that want to create cults of attraction. Combining strategic thinking with stunning creative, compelling communications, thoughtful media tactics, and innovative technology, we help brands cultivate status, activate desire, and attract audiences. See our work online at, and follow us on Twitter, Instagram, Facebook, and LinkedIn.

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