Proper Villains Makes Its Debut, Breaking the Mold of Traditional Marketing Agencies

NEW YORK, June 16, 2015 /PRNewswire/ -- Proper Villains, a boutique, full-service agency serving luxury, lifestyle, and craft brands, launched today. Partner-driven and strategic in its approach, Proper Villains offers a complete spectrum of creative, communications, digital, and media services to clients for whom brand is paramount to business success.

Proper Villains is the result of a merger between two like-minded agencies: HudsonWide, a New York City-based media and technology firm, and Leap, a Boston-based PR and branding agency. The new company's headquarters are in New York, with offices in Boston and Atlanta.

Led by four managing partners with established pedigrees in their respective disciplines, the new agency is purpose-built for clients that demand strategically driven, obsessively crafted, relentlessly innovative, and meticulously executed programs. The leadership team includes:

• Meghan Gardner, who heads up the public relations practice and has helped clients from Nordstrom and Libratone to Yahoo!, Netflix, and WiTricity educate audiences and establish credibility through exceptional storytelling for over 15 years
• Head of Media Mike Jacobs, who was an early leadership team member and owner of digital agency iMarketing LTD, pioneered search arbitrage, and could have written the book on media strategy in the digital world, but has been too busy actually delivering incredible results for clients like Dow Jones/The Wall Street Journal, Yahoo!, Netflix, Luxottica, and many others during his 15-plus year career
• Creative Director Jeff Monahan, who has built and run agencies for the better part of his 25-year career using a deliberately multidisciplinary approach that earned him a Smithsonian Cooper-Hewitt award nomination and his work a place in the archives of Graphis and REBRAND. He did beautiful things for brands like Vera Wang, Bang & Olufsen, and Kestrel Aircraft, to name a few
• Aaron Trubic, chief technologist, who bridges the gaps that usually exist between technology development, marketing strategy, and operations, with an approach that elevates all three. Aaron has delivered results for clients including Ralph Lauren, Luxottica, and Epic Records

"Our mission is simple: solve business challenges and build brands, beautifully, through integrated marketing services delivered by some of the best talent in the business," said Managing Partner Meghan Gardner. "We're inspired by the idea that working with the right people—the proper villains—leads to greatness. And we look forward to bringing greatness to our clients every day in the months and years to come."

About Proper Villains
Proper Villains is a boutique, full-service agency for luxury, lifestyle, and craft brands. Combining strategic thinking with stunning creative, compelling communications, thoughtful media tactics, and innovative technology, we help brands cultivate status, activate desire, and attract audiences. See our work online, and follow us on Twitter, Instagram, Facebook, and LinkedIn.

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