PropertyCasualty360.com's Behind-the-Headlines Video Shows Insurance Industry's Rapid Response to the Joplin Tornado Devastation

NEW YORK, June 15, 2011 /PRNewswire/ -- PropertyCasualty360.com, Summit Business Media's P&C insurance news Website, today announced the launch of a new video series covering State Farm's reaction to the devastating Joplin, MO tornado.

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PropertyCasualty360.com is devoted to providing insurance news and analysis for today's property & casualty professionals. This new video series, which utilizes the power of digital media to provide a new information dimension for insurance professionals, will provide coverage from additional catastrophes, test labs, and more throughout the year.

View the video here.

PropertyCasualty360.com editorial director Bryant Rousseau spent a day observing and filming the damage alongside a local State Farm agent, two catastrophe claim specialists, and an auto-lines specialist. State Farm was the largest writer of personal lines in Missouri in 2010, with $1.1 billion in direct premiums, according to Highline Data.

"Videos are a powerful reporting and storytelling tool. This video series shows up close and personal the traumatic damage in Joplin, and the tremendous efforts insurance companies are taking to quickly respond to the needs of their customers," said Rousseau. "PropertyCasualty360.com users are eager to learn as much as they can about these industry responses to catastrophe, and we'll be providing more videos similar to Joplin in the very near future."

"It's no secret that videos are one of the most engaging forms of media. By adding timely and valuable videos like this it not only benefits P&C professionals but it also increases the level of engagement with PropertyCasualty360.com," said group publisher Chris Luke. "Impressions have grown nearly 75% since the initial launch of the Website in January. Videos are simply another tool to make sure the site is an integral part of the daily workflow for insurance professionals."

About PropertyCasualty360

PropertyCasualty360.com is a powerful online resource that provides a 360 degree view of property & casualty insurance issues significant to insurers, producers, corporate buyers, and claims professionals. Powered by a combined aggregate of nearly 300 years' experience serving the P&C market, PropertyCasualty360.com is built on a trusted and authoritative media platform.  

The site combines the established knowledge resources and news reporting capabilities from the experts at Summit Business Media's P&C Insurance Network: National Underwriter Property & Casualty, American Agent & Broker, Tech Decisions, Claims Magazine, and Florida Underwriter.

For more information, please visit PropertyCasualty360.com.

About Summit Business Media

Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets.  Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data.  Summit services the information needs of its customers through numerous channels, including digital, print, and live events.  For more information, please visit summitbusinessmedia.com.

SOURCE Summit Business Media