Prophetic® Gives Real Estate Developers a Forward View of the Market, From the First Council Vote to the Last Price Cut

Two new products, CouncilAI™ and Live Homebuilder Inventory, extend Prophetic's Market Intelligence with the earliest signals from local government and live pricing across the nation's largest homebuilder brands

PORTLAND, Ore., Oct. 27, 2026 /PRNewswire/ -- Prophetic®, the Operating System for Land Acquisition™ used by leading U.S. homebuilders and real estate developers, today deepened its Market Intelligence offering with two new products, CouncilAI and Live Homebuilder Inventory, that span the development cycle end to end.

For years, land teams have been forced to read their markets backward, forecasting from closed sales that are already months old or piecing together fragmented supply data. That leaves them a step behind, and in a high-rate market, where builders are weighing land positions years ahead and fine-tuning prices on finished homes, being behind is expensive. The forward-looking signals exist: a council vote, a new entitlement, a competitor's price change, but they're buried in agenda packets, county records, and manual surveys, and almost impossible to assemble consistently at scale.

Prophetic's Market Intelligence brings these sources together within the same platform land teams already use to find land for development. Together, CouncilAI, DevMap®, and Live Homebuilder Inventory cover the full timeline of a market, from a council vote years before a project breaks ground to a competitor's price change week by week.

"Land teams are some of the sharpest people in this business, but they've been fighting with a hand tied behind their back when it comes to current and complete market data," said Oliver Alexander, Founder and CEO of Prophetic. "They deserve to see what's happening in their markets as it happens. When a rezoning hits a council agenda or a competitor cuts a price, they should know that today, not next quarter. CouncilAI and Live Homebuilder Inventory were built to solve these problems, so good teams can finally get ahead of a market instead of chasing it."

CouncilAI captures the earliest signal in land acquisition. Every rezoning, subdivision, and site plan starts in a public meeting. CouncilAI reads those agendas and minutes, identifies the proposals and decisions that matter to developers, captures the key details of each (applicant, zoning change, acreage, vote, outcome), and pins it to the affected parcel, with every field linked back to the source document. Land teams see a project at its first hearing, months before permits, listings, or news, without opening a single PDF. CouncilAI covers more than 3,500 governing bodies and is adding new coverage weekly. Even when a filing has no address or parcel number, CouncilAI can still place most new development events on the map. And while city and county agendas are a strong leading indicator, CouncilAI also pulls in other sources: planning and zoning commissions, utilities boards, environmental review boards, and other governing bodies whose decisions can precede a city or county vote.

Live Homebuilder Inventory gives the most current view of what new homes are for sale in any market, and at what price. Instead of checking a dozen builder sites by hand each week, Prophetic users can see per-home and aggregated development-level price cuts, incentives, and inventory across more than 65,000 for-sale new homes. The data spans the top 50+ homebuilder brands across all 50 US states, including tens of thousands of new homes never listed on MLS. It rechecks the data for price changes frequently, so a price cut shows up within days, not in next quarter's closings. The product helps builders price their own homes with confidence in a fast-moving market. Live Homebuilder Inventory is available now for Prophetic Expert and Enterprise clients.

Both build on DevMap, Prophetic's industry-first national map of all new residential subdivisions and multifamily developments, which tracks more than 164,000 subdivisions and 32,000+ multifamily projects from entitlement through completion.

"I don't have someone to go find all of this for me, the council votes, what's entering entitlement, what the builder down the road just did on price," said Patrick Achilles, Land Acquisition Manager at Drees Homes. "Seeing it all on one map is a force multiplier. We vet properties far faster than before, and I don't have to hire anyone to do it."

Working from records local governments already publish, CouncilAI delivers insights that used to require a large, dedicated research team, and delivers them faster than any team could. Teams can schedule a walkthrough on their own markets at propheticsoftware.ai.

About Prophetic

Prophetic is the Operating System for Land Acquisition™ used by some of the nation's largest real estate developers, homebuilders, and brokerages. Prophetic reads and interprets municipal zoning and land-use codes nationwide and joins them with parcel, ownership, and environmental data, giving land teams a continuously updated view of their market. Its platform spans discovery, site analysis, development planning, and land relationship management, helping builders and developers find, analyze, organize, and win in land deals. For more information, visit propheticsoftware.ai.

Media Contact
Mike Lizun
Signal PR for Prophetic
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SOURCE Prophetic