ProspectsPLUS! Launches Smart Data Targeting Options For Real Estate Agents
With new advanced mailing list options, ProspectsPLUS! takes the problem of "who to send to" out of the equation for agents eager to build market share, listing inventory and their referral base.
TAMPA, Fla., Oct. 7, 2015 /PRNewswire/ -- Today's real estate agents need cutting-edge tools, strategies, and resources to stay competitive without breaking the budget. ProspectsPLUS.com announces four new powerful ways for them to pull the data they need to reach only the customers they want.
Three things traditionally stop real estate professionals from effectively targeting new buyers and sellers using direct mail marketing:
1. They don't know what to send
2. They don't know who to send it to
3. They don't know when to send it
Developed from 25 years in real estate marketing and an experienced, creditable staff, ProspectsPLUS!'s Targeted Mailing List System can help agents address all three of these issues in just minutes. These new targeting options are available to REALTORS® on ProspectsPLUS.com.
Here are the targeted data options now available:
MapMyMailSM Geographic Data gives access to tax assessor data from more than 128 million deliverable addresses. Agents can market to a neighborhood or subdivision using radial/polygon searches or by pinpointing specific addresses – and preview every property to exclude selected streets or homes. They also can target homeowners, renters, owner/occupants or absentee owners.
Demographic/Interest Data powered by Accudata Integrated Marketing, this option allows agents the ability to build a list based on consumer-reported lifestyle interests, such as golfers, boat owners, and RV owners. It also has the ability to compile a mailing list based on property type, property age, length of residency, gender, age and income level. In addition, premium selection criteria allows them to search by specialty interests, ethnic descent and available equity.
Nielsen PRIZM® Smart Data is backed by powerful science-driven mailing list recommendations matched by industry from the people who've been compiling data on what people want, see, share, like and buy for decades. Nielsen measures and monitors what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis. This option offers 66 pre-segmented customer categories and top recommendations per category to help agents target specific groups.
ReboGateway Trigger Data has been synced to allow agents the ability to tap into neighborhood data for real-time life events that could signal a home sale opportunity such as divorce filings, notice of default, estate sales, and bankruptcies.
"Our goal has always been to help real estate agents deliver the right message to the right people at the right time. Now, with the advance of data select options from world-class providers, we can help them do that with even more precision, at an affordable cost," shared company president Jim Morton. "Agents need different lists to meet different objectives. With the combination of MapMyMailSM, Demographic & Interest Targeting, Nielsen PRIZM® Smart Data, and ReboGateway Trigger Data, agents have an opportunity to target customers with more precision, ultimately saving marketing dollars."
Learn more about targeted real estate mailing list options at www.prospectsplus.com/mailing-lists, or call the ProspectsPLUS! Support Team at 866.405.3638.
About ProspectsPLUS!
ProspectsPLUS! is a direct marketing company specializing in design, print, and publishing for businesses nationwide. With an advanced web-to-print platform advertisers have the ability to create a promotional piece, choose a target market, and ship with 100% tracking.
MEDIA:
Julie Escobar
(866) 405-3641
[email protected]
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SOURCE ProspectsPLUS!
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