Protect-A-Bed® Launches "Be-Happy Holidays" Campaign

CHICAGO, Nov. 25, 2013 /PRNewswire/ -- Protect-A-Bed®, the leading provider of bedding protection products that offer consumers a healthy and comfortable sleep environment, launched its "Be-Happy Holidays" campaign today to help people relieve holiday stress and encourage healthy sleeping patterns.

(Logo:  http://photos.prnewswire.com/prnh/20131125/CL23355LOGO) 

The contest requires holiday shoppers to follow Protect-A-Bed on Pinterest and complete an online entry form. Participants are encouraged to pin tips on how to relieve holiday stress.

"Stress is simply our perception of outside circumstance and the power we give it to define our safety; worth; value and capability," said Lauren E. Miller, renowned stress relief expert and author. "The holiday season provides incredible opportunity to practice moving from the inside out versus the outside in as we align what we do with what we value most and remember that we are capable of coming up with creative solutions no matter what surrounds us. As we release our need to be liked, understood and right happiness returns and our sleep will be sweet."

The grand prize winner will receive a Luxury Sleep Story, a Luxury Adjustable Pillow and a $250 gift card to a national retailer. Two runner-up winners will each receive one Luxury Adjustable Pillow.

"The holidays can bring on a lot undue stress, which can interrupt healthy sleep patterns," said James Bell, Protect-A-Bed CEO. "Our Pinterest followers will have a chance to share their best and most creative tips for holiday stress relief and have a chance to win luxury sleep products and $250 toward their holiday shopping."

In order to be eligible, participants must follow Protect-A-Bed, build a "Be-Happy Holidays" board, pin one Protect-A-Bed product using #BeHappyHolidays in the description and pin other tips for a stress-free holiday.

The campaign begins on Monday, Nov. 25 at noon Eastern Standard Time (EST) and ends on Thursday, Dec. 5 at 2 p.m. EST. Winners will be announced on December 6.

About Protect-A-Bed®: 
Protect-A-Bed offers consumers a complete line of protective bedding products because "Every Mattress Needs Protection". With more than 30 years of experience in bedding protection, Protect-A-Bed products are available in 45 countries. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while also protecting the mattress warranty. The company developed the proprietary Miracle Membrane®, which is waterproof and protects mattresses against liquids and bodily fluids that may inhibit a mattress's warranty claim, and patented BugLock® with SecureSeal® and three-sided zipper system for encasements. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, and have received the Good Housekeeping Seal. In addition, Protect-A-Bed's Allerzip® Smooth Mattress and Pillow Encasements are certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America. For more information, visit www.protectabed.com.

Media Contact:
Jennifer Riegert
513.271.7222 x22 
[email protected]

SOURCE Protect-A-Bed