Protect-A-Bed® Launches Dream Dorm Campaign on Pinterest

College Students Encouraged to "Pin it to Win it"

Aug 16, 2012, 14:46 ET from Protect-A-Bed

CHICAGO, Aug. 16, 2012 /PRNewswire/ -- Protect-A-Bed®, the leading provider of bedding protection products that offer consumers a healthy and comfortable sleep environment, launched the Dream Dorm campaign today, to introduce its presence on Pinterest and encourage fans to interact through a "Pin it to Win it" sweepstakes.

The sweepstakes requires college students or their families to follow Protect-A-Bed on Pinterest. Participants are encouraged to pin examples of their dream dorm rooms to become eligible to win a dorm makeover.

"We wanted to have a fun and engaging way to launch Protect-A-Bed's presence on Pinterest, and make college students aware of the benefits of creating a 'Healthy Sleep Zone' in a fun way," says James Bell, CEO. "Our Pinterest followers will have a chance to win Protect-A-Bed bedding protection for healthier sleep and a new look for their dorm."

The first prize winner will receive a Student Bedding Protection Kit from Protect-A-Bed and the grand prize winner will win a Student Bedding Protection Kit plus a $500 gift card to Bed, Bath & Beyond.

To enter, students or their family members must follow Protect-A-Bed on Pinterest (, create a Dream Dorm board where they can pin the sweepstakes rules and their favorite Protect-A-Bed product, along with other dorm accessories. The pins must include #DreamDorm2012 and #Protect-A-Bed to be eligible. To finalize the entry, links to individuals' boards must be emailed to

The campaign began on Aug. 15 at 12 p.m. Eastern Time (EDT) and ends on Aug. 26 at 3 p.m. EDT.  Winners will be announced around 3 p.m. EDT on Tuesday, Aug. 28.  

About Protect-A-Bed®:

Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 35 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy "Healthy Sleep Zone" while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit

SOURCE Protect-A-Bed