PsomasFMG Taps MWW Group for Public Relations and Sustainability Expertise

Growing Renewable Energy and Solar Solutions Company Turns to MWW Group to Craft Strategic Communications and Public Affairs Program

Mar 01, 2011, 09:00 ET from MWW Group

LOS ANGELES, March 1, 2011 /PRNewswire/ -- MWW Group (, one of the five largest independent public relations firms worldwide, announced today that it has been retained by PsomasFMG as agency of record. PsomasFMG provides affordable, turnkey solar solutions by utilizing a combination of engineering knowhow, private investor financing, and federal and state subsidies. The company is the joint-venture of Psomas Renewables, LLC a subsidiary of Psomas, one of the top-ranked engineering design firms in the nation, and First Management Group, LLC a diverse partnership of financing experts.  The account will be led out of MWW Group's Los Angeles office, one of the hubs of the firm's sustainability practice.

"PsomasFMG plays a critical role in the renewable energy industry and in the betterment of the health of California's environment and its people. I am pleased to work with a company that is not only conducting such innovative work, but shares the same values and commitment to the improvement of our communities as we ourselves do at MWW," said Michael W. Kempner, president, CEO and chairman of MWW Group. "Our LA team has a proven track record in supporting sustainable building and renewable energy initiatives, and we will put this knowledge to work as we help PsomasFMG begin this exciting new phase of growth for the company."

MWW Group's strategic communications plan includes elevating the profile of the PsomasFMG brand and positioning the company as a national, expert resource on renewable energy and sustainability, particularly solar photovoltaic solutions. MWW Group will position the company and its four principles as industry and thought leaders while showcasing the company's capabilities including project capitalization, as well as the successful completion of upcoming projects, including Antelope Valley Union High School District, the largest school-based solar energy project to date in California.  

Several of MWW Group's practice groups, including Sustainability, Corporate Communications, and Dialogue Digital (MWW Group's wholly-owned digital marketing/social media and visual branding practice) will collaborate to execute brand positioning, strategic messaging, leadership positioning, and media relations initiatives for PsomasFMG.

"Since our launch in 2009, PsomasFMG has secured design-build contracts for 27 Megawatts of solar systems and developed a pipeline of 42 Megawatts in future projects. This is just a taste of the remarkable work we have accomplished in just a little over a year," said Paul Mikos, executive vice president of PsomasFMG. "We are confident MWW Group will be a tremendous partner in helping us share our growth story to the world.  As a firm that brings expertise in sustainability, corporate communications and digital marketing, MWW's counsel will be invaluable as we work together to grow the PsomasFMG brand."

MWW Group's Los Angeles office will leverage longstanding affiliations in the renewable energy space, including its relationship with the LACCD Sustainable Building Program, for its work with PsomasFMG. Past successes for MWW Group's Los Angeles office include the launch of a new-home community for the Olson Company, which was the first attached, new-home community in California to earn LEED Certification from the US Green Building Council and attain a Silver rating.

About PsomasFMG, LLC

PsomasFMG provides affordable solar systems by utilizing a combination of engineering knowhow, private investor financing, and federal and state subsidies.  The company is a joint-venture between Psomas Renewables, LLC, a subsidiary of the consulting engineering firm Psomas, and First Management Group, LLC, a diverse partnership of veteran CEOs who have managed numerous ventures through complete business lifecycles.   

PsomasFMG has the ability to provide turnkey solar solutions from project conception and system design to financing, installation, operation and maintenance.  In 2010, PsomasFMG proposed, developed, financed, constructed and started operations of new installations for the Antelope Valley Union High School District, and is actively developing projects for other clients.

PsomasFMG is headquartered in downtown Los Angeles and has regional offices in Orange County, North Los Angeles County and Riverside County.  For more information about PsomasFMG, go to

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency. Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution. At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit and follow MWW Group on Facebook, Twitter and LinkedIn.