SOLANA BEACH, Calif., Aug. 24, 2015 /PRNewswire/ -- PTI Marketing Technologies, a leading provider of cloud based Marketing Asset Management and Variable Data Publishing solutions, today announced its rebrand to MarcomCentral. MarcomCentral, the flagship product from the company, will be renamed to MarcomCentral Enterprise Edition and MarcomCentral Web-to-Print and the popular FusionPro® VDP product name will remain the same.
"Changing our name to MarcomCentral just makes sense since this is how we're known globally," said Coleman Kane, President & CEO, MarcomCentral. "With our acquisition by Ricoh last year, we're operating in more channels and as we grow, the MarcomCentral brand name best reflects our evolving service offering."
The rebrand includes a new logo, website, digital and print assets, as well as enhanced social channels. The new look and feel is designed with the user in mind- to simplify the core features and benefits for an improved interaction with the brand across multiple channels. "We're taking this opportunity to align our brand vision with the growth we're experiencing in the Enterprise space," stated Forrest Leighton, VP of Marketing, MarcomCentral. "It's an exciting time for us; I'm thrilled we're able to provide a fresh look and experience for our current and future customers."
MarcomCentral will continue to invest heavily in engineering providing new features to the core product lines. Customers can expect regular product enhancements and new integrations for the award-winning marketing personalization software. Recent additions include integrations with Birst Analytics, Marketo and Salesforce and features like video bookends and HTML editing.
"Our MarcomCentral and FusionPro products continue to be leading software solutions in Marketing Asset Management and print personalization fields," stated Kane. With Ricoh's support and the rebrand announcement, we look to provide our customers with the best cloud-based software and service for their marketing requirements."
For more information about MarcomCentral's solutions and products, visit marcom.com.
MarcomCentral, formerly PTI Marketing Technologies®, is a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing. MarcomCentral encompasses three core products, MarcomCentral Enterprise Edition for corporate marketing organizations, MarcomCentral Web to Print Edition for service providers and FusionPro VDP for businesses requiring personalization software. MarcomCentral manages and customizes marketing material across entire organizations enabling brand control and asset distribution with anytime, anywhere access. Fortune 100 companies count on MarcomCentral's powerful platform to scale their marketing asset development and build their brands worldwide.