Publishers See 23% Increase in CTR With MediaVoice's Content Optimization: Polar
NEW YORK, June 10, 2015 /PRNewswire/ -- Polar (polar.me), maker of the powerful native advertising platform MediaVoice, is introducing the platform's newest feature: Content Optimization.
MediaVoice is the publishing industry's largest global native advertising platform for direct-sold native advertising campaigns. Slate, The Washington Post, Forbes, The Huffington Post, The Economist, Hearst Magazines, Major League Baseball, Bloomberg, Conde Nast, Associated Press, and News Corp are just some of the premium publishers working with Polar to strengthen their direct-sold sponsored content and native advertising programs.
MediaVoice Content Optimization aids publishers in adding additional headlines and/or thumbnails to their creatives. Ad operations teams can optimize creative for CTR or Average Time Spent on page. Using machine learning principles, the Optimization Engine maximizes a publisher's desired objective, using the data collected to identify the top-performing variations and deliver those more frequently.
On average, publishers using MediaVoice's Content Optimization experience an increase of 23% on CTR for a given creative. US-based publisher Slate saw an average increase of 36% on CTR.
"It is exciting to see the uplift in click-through-rate we achieved through MediaVoice Content Optimization. This is a tremendous boost for our native advertising program, ensuring our advertisers achieve greater success in the key metrics they value," said Danny Debold, Product Manager, SlateCustom.
Click here to see Slate's full case study.
The MediaVoice Optimization Engine automatically and continually adjusts the weightings of each variation based on the data collected eliminating the need to manually monitor results and adjust the delivery.
UK-based publisher Telegraph Media Group sees these benefits. "In the past, optimizing our creatives was a laborious use of our resources; using the new MediaVoice Content Optimization feature helped us drastically reduce the amount of time we spend on this aspect of native advertising. We love the hands-off approach," said Christopher Moss, Commercial Audience Optimization Manager, Telegraph Media Group.
Visit Polar.me or contact us to see all the ways Polar is strengthening publishers' native advertising programs from top to bottom and in turn boosting digital ad revenues. Polar is a publisher's best friend.
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