Pure Financial Advisors, LLC Completes Acquisition of Personal Investment Management, Inc.

SAN DIEGO, March 19, 2025 /PRNewswire/ -- Pure Financial Advisors, LLC ("Pure"), a leading independent financial advisory firm, is pleased to announce the successful acquisition of Personal Investment Management, Inc. ("PIM"), a respected financial advisory firm with a rich, 40-year history of serving clients within the Washington state higher education system and beyond.

The acquisition of PIM adds a talented team of advisors and staff with deep expertise in financial, investment and tax planning, and it represents a continued commitment for growth and expansion in the Pacific Northwest for Pure. The integration of PIM's client base, located predominantly in Seattle and the surrounding areas, enhances Pure's presence in this key market.

"We are excited to welcome the PIM team to Pure Financial Advisors," said Dominic Knauf, Managing Partner of Pure. "This acquisition is an important step in our growth strategy, allowing us to provide increased support and services to both our new team members and clients. The expertise that PIM brings to the table will bolster our existing Seattle (Mercer Island) location and complement our mission of providing financial education and advice to all those in need of it, and we look forward to expanding our reach in the Pacific Northwest."

For PIM, the acquisition will provide enhanced resources and direct access to Pure's advanced planning tools and resources – including its tax, planning, and investment departments – which will better serve their clients' diverse needs and long-term financial goals.

"We set upon this journey under no particular pressure to change anything but with two goals in mind: to enhance our technical capacity to serve our clients and to provide greater opportunities for career advancement and enrichment for our staff," said Christopher Reedy, CEO of PIM.  "Through a competitive process involving deep discussions with many prospective partners, Pure emerged as the clear best choice for us, being the firm most aligned with our investment management and client service philosophies as well as having the leadership and infrastructure to integrate our staff in exciting new ways."   

The transaction with PIM marks Pure's fifth strategic acquisition in the past three years, which fits as part of an ongoing effort to expand its footprint and capabilities. "We've been an organic growth machine over the last decade-plus," stated Abbas Hasan, Chief Operating Officer of Pure. "With the financial support we have through our capital partners and the value proposition of our embedded growth machine, we are finding more and more firms and advisors wanting to come on board. We're very fortunate."

Pure is backed by both Lee Equity Partners and Emigrant Partners LLC, a strategic capital provider to the RIA industry with 20 current partner firms. "We are thrilled to continue to support Pure's strategic growth initiatives, and the acquisition of PIM is an excellent example of Pure's thoughtful and highly selective approach to identifying M&A opportunities," said Jenny Souza, President and CEO of Emigrant Partners. "The combination of Pure's organic and inorganic growth strategies is one of the most purposeful in our industry."

Pure anticipates further announcements of similar deals in the coming months. Pure's acquisition of PIM closed on March 14, 2025; as of December 31, 2024, PIM has roughly $567 million in regulatory assets under management.

About Pure Financial Advisors, LLC
Founded in 2007 and headquartered in San Diego, CA, Pure Financial Advisors, LLC is a registered investment advisor offering independent, fee-only financial planning, education, and investment advice to clients nationwide. Pure has ten offices throughout the Western and Central U.S., and as of December 17, 2024, manages over $7.39 billion in client assets. Pure is driven by its mission of providing fee-only, credentialed financial education, planning, and investment advice to all those in need of it, which currently translates to serving over 5,500 families and clients. Pure grows predominately organically through its marketing efforts, including its Media channel (featuring the Your Money, Your Wealth® TV and Podcast shows), its Education channel, and its Digital channel.

Pure has been named to many industry awards and rankings over the years including most recently listed in Inc. Magazine's Top 5,000 Fastest-Growing Private Companies in America (2024), ranked #56 on Barron's Top 100 RIAs (2024), #34 on Financial Advisor Magazine's Top 50 Fastest Growing RIAs (2024), #162 on Forbes Top RIA Firms (2024), Best Places to Work in San Diego by San Diego Business Journal (2024), and ranked in America's Top Financial Advisory Firms by Newsweek (2025).

If you have any questions about the awards listed or designations mentioned, please visit www.purefinancial.com.

About Lee Equity Partners
Lee Equity Partners, LLC is a middle-market private equity firm that partners with businesses in the financial and healthcare services sectors. Over nearly two decades the firm has utilized its thematic based investment strategy and deep sector knowledge to identify and partner with talented management teams to accelerate growth and build market leading businesses. Additional information is available at www.leeequity.com

About Emigrant Partners
Emigrant Partners is a specialist capital and advice partner that makes minority, non-voting investments into wealth and alternative asset management businesses. EP is partnered with 20 firms overseeing $115 billion in combined AUM/AUA. EP crafts tailored, flexible solutions for each of its partner firms, while allowing those partner firms to retain control over their strategy, investment decisions, and day-to-day operations. EP is a subsidiary of Emigrant Bank, which is owned and operated by the Milstein Companies. More information is available at www.emigrantpartners.com. 

Media Inquiries:
Alyssa Madruga
Pure Financial Advisors, LLC
[email protected] 

SOURCE Pure Financial Advisors, LLC