Pure Glow Opens in Birmingham, Michigan, Led by Beauty Industry Trailblazer Erinn Moss

New luxury studio delivers an elevated spray tan experience and local jobs to metro Detroit

BIRMINGHAM, Mich., Aug. 5, 2025 /PRNewswire/ -- Pure Glow, the Boston-born leader in organic spray tan services, is proud to announce the grand opening of its newest studio at 282 West Maple Road in downtown Birmingham. The location is owned and operated by Erinn Moss, a pioneering beauty entrepreneur who introduced the Drybar concept to Michigan and has become a driving force behind high-end, service-focused beauty experiences across the state. Erinn, together with her husband, University of Michigan hockey alum and former NHL player Dave Moss, brings a shared commitment to excellence, community, and hospitality to their newest venture with Pure Glow.

Known for her keen eye for emerging beauty trends and a passion for customer care, Erinn is once again elevating the local self-care scene—this time with Pure Glow's signature natural spray tan experience. Her leadership is expected to bring over a dozen new beauty and guest services jobs to Birmingham, reinforcing her commitment to both the guest and the community.

"Birmingham residents often search online for a 'spray tan near me'—we want Pure Glow to be their first and best answer," said Erinn Moss. "Our studio pairs award-winning technique with a long lasting, odor-less formula so guests leave feeling confident and camera-ready—no UV exposure required."

Pure Glow has provided more than 70,000 hand-applied sunless tans across studios in Boston, Dallas and Phoenix. The brand's proprietary, aloe-based solution delivers a flawless bronze that fades evenly and adapts to your tan type, earning numerous "best spray tan" accolades from regional lifestyle publications. 

"Erinn embodies Pure Glow's commitment to community, wellness and elevated beauty experiences," said Lauren Becotte, Pure Glow Founder & CEO. "Her studio will offer Birmingham guests a truly premium alternative to traditional sun-bathing while adding quality jobs and entrepreneurial energy to the neighborhood."

The launch comes as interest in UV-free bronzing continues to grow: analysts value the global spray-tanning market at $362 million in 2024 with a projected 5.5% compounded annual growth rate through 2031—driven by consumer preference for healthy, convenient color. 

Appointments can be booked now at pureglow.com/birmingham.

About Pure Glow
Founded in Boston, Pure Glow is the fast-growing franchise redefining luxury sunless tanning with organic ingredients, expert artists and spa-inspired studios. To explore franchise opportunities, visit pureglow.com/franchises.

Media Contact
Kris Larson
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SOURCE Pure Glow