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PURE PROTEIN AMMMAZE™ BARS LAUNCH EXCLUSIVELY AT 7-ELEVEN - MADE FOR MMMORE!

Pure Protein New Logo (PRNewsfoto/1440 Foods)

News provided by

1440 Foods

Apr 03, 2025, 09:00 ET

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Introducing a Bold New Line of Crave-Worthy Protein Bars in Blackout Cake and Strawberry Shortcake Flavors

NEW YORK, April 3, 2025 /PRNewswire/ -- Hold onto your taste buds and prepare to be AMMMAZED!
Pure Protein, a top-selling protein bar brand in the 1440 Foods' sports and active nutrition portfolio, is turning up the 'MMM' with a new line of nutrient-packed Pure Protein AMMMAZE™ bars. Launching today exclusively at 7-Eleven and Speedway stores, AMMMAZE bars are the latest innovation in Pure Protein's mission to encourage people to "Live Deliciously", delivering big on flavor and functional benefits in every bite.

Pure Protein’s new AMMMAZE bars deliver big on flavor and function with 20g protein and 0g added sugar, making them the perfect snack for busy consumers who crave indulgence without compromise.
Pure Protein’s new AMMMAZE bars deliver big on flavor and function with 20g protein and 0g added sugar, making them the perfect snack for busy consumers who crave indulgence without compromise.

With 20g of protein, 0g of added sugar, and a blend of 10 vitamins & minerals, Pure Protein AMMMAZE isn't just delicious—it's made for mmmore. Available in Blackout Cake, a rich and decadent chocolate lover's dream, and Strawberry Shortcake, a delicious spin on America's favorite frozen treat, Pure Protein AMMMAZE bars bring nostalgic flavors into your busy day, made to satisfy cravings and keep you going strong all day long.

"Our Pure Protein AMMMAZE bars enter the market as a line of new, more premium products from the Pure Protein portfolio. Consumers shouldn't have to choose between a healthy choice and a tasty one when they stop into 7-Eleven or Speedway for a satisfying snack," said Alex Fishman, Senior Brand Director at Pure Protein. "We're consistently focused on raising the bar when it comes to flavor and innovation -- our new Pure Protein AMMMAZE bars in Blackout Cake and Strawberry Shortcake are a direct response to consumer cravings for nostalgic, fun flavors, and chewy, crunchy textures."

Starting this month, Pure Protein AMMMAZE bars are available in over 4,500 7-Eleven and Speedway stores nationwide, retailing for $3.49 each. Designed for convenience store snackers who crave something that satisfies their hunger, sweet tooth, and nutrition goals, this bar delivers on all fronts. Whether you need a post-workout pick-me-up, a midday boost, or a guilt-free indulgence, Pure Protein AMMMAZE is here to turn up the 'MMM' on your snack game. For more info, new flavor drops, and all things protein-packed, follow along on Instagram at @officialpureprotein.

About 1440 Foods
1440 Foods is a sports and active nutrition company on a mission to energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® high protein nutrition bars, powders, shakes, and snacks; Body Fortress® high efficacy protein powders; MET-Rx® high-performance meal replacements; FITCRUNCH®, a line of delicious high protein bars, powders, and snacks. 1440 Foods brands can be purchased online at Amazon, or at a wide range of grocery, pharmacy, and convenience store chains nationwide such as Wal-Mart, Target, Kroger, Meijer, Walgreens, CVS, and convenience store chains. To learn more about 1440 Foods, visit www.1440Foods.com.

For media inquiries, please contact:

Alison Voetsch
Trailblaze for Pure Protein
[email protected]

SOURCE 1440 Foods

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