Pure Protein Launches New Crunch® -- Innovation that Delivers Nutritious Bite-Sized Snacking for Active Lifestyles

Newest addition to Pure Protein product line available nationally

Feb 24, 2016, 10:02 ET from Pure Protein

RONKONKOMA, N.Y., Feb. 24, 2016 /PRNewswire/ -- Pure Protein® today announced the launch of its newest innovation – Pure Protein Crunch. The bite-sized protein snacks are formulated to provide physically active, on-the-go snackers a convenient, nutritious option with 10 grams of protein per serving.

Pure Protein Crunch is available in two delicious flavors – double chocolate and peanut butter – and each bite-sized serving contains 5 grams of sugar and 160 calories or less. Pure Protein Crunch is principally formulated like Pure Protein bars, a pioneer of the protein bar category, which launched in 1995.

"Today, busy people are turning to convenient, protein-packed snacks to fuel their on-the-go lifestyles," said Monique Acevedo, Vice President for Pure Protein. "With Pure Protein Crunch, they now have a full-flavored, portable protein option with 5 grams of sugar that helps keep their unpredictable lives on track with the same great taste and protein they expect from the entire Pure Protein product line."  

Each 1.20 oz., single-serving pouch of Pure Protein Crunch contains 10 grams of protein in bite-sized, crunchy crisps. They're made with non-GMO ingredients and are gluten-free – an easy, fun and convenient snack for energy on-the-go.

  • Pure Protein Crunch Double Chocolate is covered in rich chocolate, and contains 5 grams of sugar with 150 calories
  • Pure Protein Crunch Peanut Butter has a peanut buttery flavor, and contains 5 grams of sugar with 160 calories

Pure Protein Crunch is available now nationwide. For more information about Pure Protein, please visit www.PureProtein.com.

About Pure Protein®

Pure Protein® keeps unpredictable lives on track with easy-to-eat and easy-to-love protein. Our shakes, bars, snacks and powders supply the fuel you need to power through your day. A delicious addition to your active lifestyle, Pure Protein is packed with quality protein – an essential nutrient for optimal body function, strength and lean mass. Visit www.pureprotein.com to view our products, recipes and tips for an active lifestyle; or follow us on Facebook, Twitter, YouTube or Instagram.  

Ashley Dickerson
(631) 200-4918


Photo - http://photos.prnewswire.com/prnh/20160224/336850
Photo - http://photos.prnewswire.com/prnh/20160224/336849

SOURCE Pure Protein