Pure Protein® Soft Baked Bars Take Delicious And Nutritious To A New Level

RONKONKOMA, N.Y., Aug. 14, 2013 /PRNewswire/ -- Pure Protein®, the leading brand of high-quality protein products, has delivered a new taste and texture experience unlike any other protein bar, with the introduction of Soft Baked Bars. Each of these new, decadent-tasting bars deliver the purest forms of protein necessary for a lean, healthy and strong body, with five grams of sugar.

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Classic chocolate and vanilla fans, rejoice: every Pure Protein® Double Chocolate Vanilla Crunch Soft Baked Protein Bar has layer-upon-layer of silky smooth chocolate and crunchy vanilla, wrapped around a soft cake center.  Peanut butter lovers, unite: each Pure Protein® Double Chocolate Peanut Butter Crunch Soft Baked Protein Bar intertwines layers of crunchy peanut butter and chocolate around a mouth-watering, soft cake center. 

Soft Baked Bars are the latest delicious and convenient additions to the Pure Protein® product line. Pure Protein® is on a mission to deliver high-quality protein products that support lean muscle and strength, promote overall good health and help fuel the body as exercise regimens, and today's active lifestyles, demand. As with all Pure Protein® products, spanning a wide variety of great-tasting and convenient bars, shakes and powders, new Soft Baked Protein Bars® take a lifestyle approach to optimal nutrition. 

Pure Protein® Soft Baked Protein Bars are available nationwide now at leading retailers including Walmart, Target, Publix, Safeway, Meijer, Giant, Stop & Shop, Shop Rite, Wegmans, Harris Teeter, Roundy's, A&P, Market Basket, CVS Pharmacy, Duane Reade, 7-Eleven, GNC and Harmon.

About Pure Protein

Pure Protein®, a brand of Ronkonkoma, NY-based NBTY, has provided the highest-quality, best-value nutritional supplements and wellness products since 1996.  Pure Protein® is the nutritious protein solution for people living an active lifestyle, available in a full range of taste-tempting bars, shakes and powders.  For more information, please visit www.pureprotein.net

SOURCE Pure Protein