PureCars to Launch SmartAdvertising at NADA 2014

Jan 22, 2014, 11:18 ET from PureCars

CHARLESTON, S.C., Jan. 22, 2014 /PRNewswire/ -- The company plans to officially introduce their newest and most groundbreaking product, SmartAdvertising at this year's National Auto Dealers Association Convention and Expo 2014. The company will showcase the industry's most relevant pay-per-click and site and search retargeting platform from Booth #5352. After being awarded with the Driving Sales Innovation Cup this past October, SmartAdvertising has already generated significant attention as the most advanced solution to search engine marketing. This well-respected award is presented to the product determined to be the most innovative dealer solution of the year. Out of the five finalists, a panel of dealer judges determined SmartAdvertising to be the recipient of the traveling Innovation Cup trophy that now proudly resides at the PureCars Headquarters in Charleston.

(Logo:  http://photos.prnewswire.com/prnh/20140122/CL50739LOGO )

Jeremy Anspach, Co-Founder and CEO will be speaking alongside industry leaders at NADA's Best Training Day Ever event, held on January 24th. "I have witnessed my vision come to life and I am proud of the technology we've built and even more so of the team that has risen to the occasion," stated Anspach. "I can say with confidence that PureCars is effectively helping dealers sell and helping consumers shop."

PureCars is starting off the New Year with exploding momentum as their recent accomplishments have solidified a foundation for unprecedented success in the year to come. In early January 2014, PureCars was awarded Google Partnership Status, a triumph given to very few automotive vendors, as the program is designed to be very difficult to achieve following a series of strict requirements. The company also recently raised an additional $5m in series B funding from Gemini Investors and Stage 1 Ventures.

With the addition of SmartAdvertising and their subsequent recent achievements, PureCars will be able to reach an even broader spectrum of clients. SmartAdvertising has already been implemented in some of the most progressive dealer groups across the country. Dealers involved in the product's BETA testing period reported a significant decrease in cost-per-click and cost-per-lead, as well as 10 out of 10 Google Quality Scores. The launch of SmartAdvertising has put PureCars in the driver's seat as the industry authority in digital marketing solutions. The company operates under the mission to provide more relevant information to improve the car buying experience. Through their accomplished suite of digital advertising products, PureCars has facilitated the buying process for millions of consumers and dealers alike.