CHARLESTON, S.C., Jan. 29, 2014 /PRNewswire/ -- PCG Consulting has named PureCars Value Reports recipient of the Automotive Website Award in Marketing Innovation. The Automotive Website Award (AWA) winners were announced prior to the National Auto Dealers Association Convention in New Orleans on January 24th. The AWAs celebrate the top performers in the industry and recognize the best in design, technology, and search architecture for automotive website platforms.
Receiving an AWA is one of the highest recognitions for vendors that aim to improve the operations of the automotive retail industry. Backed by the mission to provide more relevant information to improve the car buying experience, PureCars has secured their seat as the industry authority in digital solutions. The venture-backed research company has developed an extensive data library including over a billion data points of reference, setting them apart from other digital companies. The Value Report is their premier product and its success has facilitated the launch of a full suite of advanced digital marketing solutions.
PureCars recognizes the critical role the vehicle details page (VDP) plays in influencing purchase decisions and the correlation between VDP views and vehicle sales. Value Reports improve the experience shoppers receive from a VDP by showing relevant vehicle data in a way no other vendor has been able to accomplish. Value Report images visually enhance VDPs and functions to educate consumers on the top value, option, and reconditioning highlights of a pre-owned vehicle. The comprehensive tool can be used throughout the entire sales process and act as a digital used-car brochure dedicated to addressing the top concerns of all used car buyers. As a company, PureCars resonates innovation as they strive to provide the most relevant vehicle information to both shoppers and dealers alike.
"Value Reports were created to digitally communicate the value in pre-owned vehicles in a way this industry has never seen before, directly off a dealer's VDP," stated Jeff Ranalli, PureCars' VP of Sales. "Being recognized for our innovative efforts to improve the car buying experience is an incredible honor and we're grateful for the opportunity to have been reviewed by PCG."
PCG Consulting created the Automotive Website Awards in 2008, and they've since provided dealers with an independent review of the newest and best automotive technologies. The consulting firm operates from a vendor-neutral standpoint in order to recommend solutions that will improve dealer sales, processes, and profits.