Purolator Unveils New 20,000-Mile Oil Filter With Exclusive Walmart Partnership
Industry Leaders, Automotive Influencers, and Formula Drift Pros Mark Introduction of 20K Premium Oil
Filter at Fayetteville Launch Event
FAYETTEVILLE, N.C., March 12, 2025 /PRNewswire/ -- Purolator, inventor of the oil filter and the most trusted leader in filtration technology for over a century, has launched its latest innovation, the Purolator 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability.
The Purolator 20K Premium Oil Filter is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants, ensuring clean oil flow for peak engine performance. It is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional cutting-edge features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure.
"We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart," said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. "The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today's most demanding drivers."
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com or in select Walmart stores nationwide.
A Dynamic Kickoff
Officially unveiled this week at Purolator's state-of-the- art manufacturing facility in Fayetteville, North Carolina, attendees, including automotive media, influencers, and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is crafted by skilled American workers, put through the most rigorous testing protocols, and manufactured to the highest standards. Interactive experiences allowed guests to explore the cutting-edge technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator's lead product engineer and Walmart automotive merchants.
"Purolator's commitment to innovation and quality aligns perfectly with Walmart's mission to provide customers with great products at an incredible value. The Purolator 20K Premium Oil Filter is a game- changer for drivers looking for long- lasting performance, and we're proud to offer it only at Walmart," said Scott Bayles, vice president of merchandise — automotive, Walmart U.S.
The Purolator 20K Premium Oil Filter launch marks Purolator's over 100-year legacy of innovation and commitment to design excellence — from the first automotive oil filter in 1923, made from twill-weave cloth, to now the realization of the most advanced oil filtration technology in the company's history.
As a testament to its quality, the Purolator 20K and innovative Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier, and Ryan Tuerck for the 2025 season, who also attended the launch event and challenged guests to a special drift driving experience.
For more information on the Purolator 20K Premium Oil Filter, visit www.PurolatorNOW.com
About Purolator
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it- yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company's mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – Nothing Gets By Us®.
For more information, visit www.PurolatorNOW.com.
About MANN+HUMMEL
MANN+HUMMEL is a leading global company in filtration technology. Under its two business units Transportation and Life Sciences & Environment, the Ludwigsburg-based Group (Germany) develops intelligent filtration and separation solutions that enable cleaner mobility, cleaner air, cleaner water, and cleaner industry. Thus, the company makes an important contribution to a clean earth and the sustainable use of limited resources. In 2023, over 22,000 employees at more than 80 locations generated a turnover of EUR 4.7 billion.
You can find further information on MANN+HUMMEL at https://www.mann-hummel.com/en.html
Media Contact:
Bishop Wash
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(972) 854-1586
SOURCE MANN+HUMMEL Purolator Filters LLC
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