Pvolve Enters Nevada with First Franchise Agreements in Las Vegas

Functional Fitness Franchise Expands to Summerlin and Henderson

LAS VEGAS, Sept. 29, 2025 /PRNewswire/ -- Pvolve, the clinically-backed functional fitness franchise that strengthens, stabilizes, and mobilizes your body, has signed its first franchise agreements in the Las Vegas suburbs. Jennifer LaFrance, a business leader in Las Vegas, will open two new studios in the Summerlin and Henderson neighborhoods, marking the brand's entry into the Nevada market.

LaFrance, a lifelong fitness enthusiast and 16-time marathon finisher, is bringing her personal passion for wellness and extensive business acumen to the Pvolve community as the brand's first franchisee in Las Vegas.

"Fitness has always been an essential part of my life," said LaFrance. "Pvolve's science-backed, low-impact method aligns perfectly with my personal wellness goals, and I'm thrilled to bring this empowering approach to the Las Vegas community."

Pvolve's innovative approach combines functional movement with resistance equipment to improve strength, mobility, and injury prevention. Its hybrid model—offering in-studio classes, streaming options, and proprietary at-home equipment—allows members to engage with the brand wherever they are, creating long-term wellness habits that go beyond traditional fitness programs.

"Vegas is a dynamic, fast-growing city hungry for innovative fitness experiences, and Pvolve is uniquely positioned to deliver just that," said Julie Cartwright, President of Pvolve. "Jennifer LaFrance's combination of business acumen, ambition and community ties gives us tremendous confidence in our impact here. With her leadership, this studio will bring a smarter way to strengthen the body for a better life."

Once open, the Summerlin and Henderson locations will offer residents access to Pvolve's clinically-backed workouts, hybrid membership options, and innovative resistance equipment. LaFrance has already been enjoying Pvolve's at-home equipment and online platform and is eager to build a local community focused on sustainable wellness.

Franchise opportunities remain available in high-growth U.S. markets, including Texas, Florida, North Carolina, and other major metro areas. Pvolve seeks both single- and multi-unit operators passionate about health, wellness, and community building.

To learn more about franchising with Pvolve, visit https://pvolvefranchise.com.

About Pvolve
Pvolve is a workout method that redefines fitness with a clinically-backed approach built on strength, mobility, and stability. As the first and only clinically-proven brand in the space, Pvolve continuously sets new standards for women's health in fitness, ensuring results you can see and feel for today and for the long haul. Founded by Rachel Katzman in 2017, the Pvolve Method is supported by a Clinical Advisory Board of doctors and highly credentialed trainers to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress Jennifer Aniston officially partnered with Pvolve after falling in love with the method, calling it "transformational." Through its hybrid fitness model, Pvolve offers over 1,500 on-demand classes, a two-way live virtual studio, and targeted series via web and mobile apps. The brand has nearly 30 studio locations open across the U.S. and Canada, with more than 50 studios in development. For more information, visit https://www.pvolve.com and https://pvolvefranchise.com.

MEDIA CONTACT: Ashlyn Pinkowski, Fishman Public Relations, [email protected]

SOURCE Pvolve