PVOLVE Strengthens New York Presence with New Studio Opening

NEW YORK, Oct. 26, 2026 /PRNewswire/ -- PVOLVE, the fitness franchise transforming the way people build strength, mobility and stability for movement longevity, is growing its New York presence with a new studio opening by franchise owner Kristin Malta. 

Malta is a certified wellness coach, owner of The Foundry and an experienced New York City business owner. A lifelong dancer and fitness enthusiast, she discovered PVOLVE through their Hamptons residency at Posthouse in Sag Harbor. She instantly connected with the Method's emphasis on longevity, intentional functional movement, and lasting strength without the wear and tear.

Malta and her husband own several New York City businesses, including restaurants and real estate holdings. Her background in wellness, hospitality and team leadership will shape the premium, community-focused studio experience that is designed to offer New Yorkers a place that goes beyond just a workout, but where they can connect, nourish, and spend a full day.

"Kristin is a visionary," said PVOLVE President Julie Cartwright. "The space she is building will transform what you have come to expect from a fitness studio. We are confident that under her leadership, this studio will transform the Chelsea community."

As PVOLVE continues to expand nationwide, the brand remains focused on delivering a differentiated fitness experience that transforms the body while supporting movement longevity. This approach helps attract and retain members locally, creating a powerful business model for franchise owners across North America. 

ABOUT PVOLVE
PVOLVE is the first clinically proven Movement Longevity company, built on a Method that integrates the three pillars of longevity training: strength, mobility, and stability into every class. Its signature Functional Weight Training and Sculpt workouts use proprietary resistance tools and weights to transform the physique while helping women move better, longer. Founded by Rachel Katzman in 2017, PVOLVE is backed by a Clinical Advisory Board of physicians and trainers with expertise in physiology and biomechanics. Jennifer Aniston officially partnered with PVOLVE in 2023 after experiencing transformative results, calling the Method "a game changer." PVOLVE's hybrid model brings its Method to women through digital streaming and boutique studios, with more than 45 locations open across North America and 30+ additional studios in development. Learn more at pvolve.com and pvolvefranchise.com. 

Contact: 
Megan Paquin, APR, CPRC
407-432-7066 
[email protected] 

SOURCE PVOLVE