PwC Achieves Vanguard Status in "New Market Entry Strategy Consulting" by Kennedy Information

Demonstrates PwC's strong suit in operationalizing new market entry strategy from local insights and risk management capabilities

Aug 08, 2013, 09:00 ET from PwC US

NEW YORK, Aug. 8, 2013 /PRNewswire/ -- PwC US today announced it has been selected as a Vanguard firm in the "Kennedy Vanguard of New Market Entry Strategy Consulting Providers."  The Kennedy Vanguard assesses providers in terms of the relative breadth and depth of their new market entry strategy consulting capabilities.  PwC is one of only four providers to achieve this Vanguard rating.

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"Driving growth in today's business environment means having the right strategy to navigate the risks and uncertainty associated with entering a new market, but also being able to create and maintain a sustainable competitive advantage," said Miles Everson, U.S. Advisory Leader, PwC. "This distinction by Kennedy is a testament to PwC's unique ability to provide a strong operational foundation and deep geographic insights to help clients – from strategy through execution – achieve their business goals and growth objectives."

According to the report, "PwC is able to combine deep operations capabilities grounded in a broad set of industry practices with extensive local insights across geographic regions. Its government affairs capabilities, moreover, are unique among mainstream management consultancies."

Kennedy highlights PwC's strengths in the area of new market entry strategy in the report, including:

  • "Geographic footprint and local insights: With an extensive geographic network, particularly in important emerging markets in Asia and new ones in Africa, PwC excels at delivering insights that can only be obtained on the ground. The firm's Emerging Markets practice facilitates bringing together various services offerings for new market entry engagements and serves as a focus for targeted thought leadership such as the Marketmap series that explores how emerging markets are impacting and changing the global economy.
  • Governance and operating models: Bolstered by its 2011 acquisition of PRTM, PwC has deep operations expertise that it leverages in new market entry engagements. The firm puts a strong emphasis on aligning governance and operating models with strategies in new market entry. Its approach is among the more distinctive in terms of matching an appreciation for local market requirements with the need for operational scale and discipline.
  • Government Affairs and Risk: Backed by its risk and corporate intelligence practices, and informed by its extensive local office network and strategic alliance with Eurasia Group, PwC is the only major management consulting firm that has made headway in integrating a government affairs and political risk competency into its new market entry offering. Even though political risk services are a narrow slice of the new market entry market, they afford access to companies' most senior leadership and can serve as an entry point for broader engagements, especially for a firm like PwC that does not boast a top-tier strategy practice. In a business that is not only about what you know, but who you know, PwC's capabilities are strongest in its well connected Washington, DC and London offices."

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