PwC Launches Thought Leadership Series on How Emerging Markets are Changing the Global Economy

NEW YORK, Nov. 10, 2011 /PRNewswire/ -- PwC US recently launched Marketmap, a new thought leadership series that explores how emerging markets are changing today's global economy. Marketmap will detail what corporations seeking footholds in such nations must understand in order to succeed.

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The firm announced the first issue of Marketmap, "China: Pearls, pitfalls and possibilities," at the 26th National Conference on the Foreign Current Practices Act at the Gaylord National Resort and Conference Center in Washington, D.C.

"The rate of market growth in countries such as China offers unprecedented possibilities all across the business world," said Harry Broadman, PwC's Chief Economist and Emerging Markets Practice Leader. "That said, there are serious risks for those that fail to navigate myriad, complex challenges. We anticipate that the Marketmap series will serve as a tremendous resource for executives looking to position their enterprises to share wisely in the emerging wealth."  Mr. Broadman is the Managing Editor of Marketmap.

"China: Pearls, pitfalls and possibilities" details the rewards of doing business in China; prospects in the coming years; and challenges for which to prepare. This inaugural issue of Marketmap offers seven ways companies can protect their reputations while pursuing China-specific opportunities.

They include:

1. Prevent, control and contain direct and indirect losses related to corruption.
2. Choose your partners wisely and protect your intellectual property.
3. Remain aware of local, regional and jurisdictional quirks and nuances.
4. Keep a watchful eye on operating model efficiency when navigating the challenges of sustaining profits amid pressure to salvage margins.
5. Bring local Chinese talent into the business and bring your leadership to the streets.
6. Know your customers and partners in China:
   • Know their income levels, their cities, provinces and towns.
   • Know whether they work for or with the government.
   • Understand how they do business.
7. Be a model of unflinching business ethics on the world stage.

The full issue of Marketmap is available online at www.pwc.com/us/en/forensic-services/publications/marketmap-china.jhtml.

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